Marketing lecture 3: SITUATION ANALYSIS This involves a thorough study of the broad trends within the economy and society‚ and a comprehensive analysis of markets‚ suppliers‚ competitors and the company itself. There are a number of marketing techniques that can be used in analysing an organisation’s environment. These include the following: SWOT Analysis: Thi i an overall evaluation of a A l i This is ll l ti f company’s strengths‚ weaknesses‚ opportunities and threats. Strengths and Weaknesses are internal
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Forcasting Techniques and Technical Analysis 1 Forecasting Techniques and Technical Analysis By Students: Nodar Svanidze‚ Zurab Sxirtladze Research Paper In: Managerial Economics Dr. Edward Raupp Tbilisi 2011 Forcasting Techniques and Technical Analysis 2 Forecasting Forecasting is used for identifing a variety of business – trends‚ planning management activities. Such information makes it possible to take better decisions and create better plans. Forecasting is required
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Marginal Revenue and Marginal Cost An understanding of marginal revenue and marginal cost is economically crucial to owning and operating a successful business. Marginal revenue is the amount of change in total revenue by selling one additional product. So if a company sells four extra unit of product and brings extra total revenue of 500 dollars than the marginal revenue for this month would be 125 dollars. This is found by taking the change in total revenue‚ 500 dollars‚ and dividing it by the
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ETHICAL ISSUES IN FORECASTING AND DECISION ANALYSIS Dunal M. McCurdy MBA 615- Business Foundations November 24‚ 2011 ETHICAL ISSUES IN FORECASTING AND DECISION ANALYSIS It is especially important to think about the most critical causes of the problem in making your forecasts and decisions. The process of forecasting involves using observations about the problem situation to predict the outcomes of your own actions‚ the actions of others‚ and the outcomes of other situational
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Decision in Paradise Part 2 MGT 350 February 26‚ 2013 Instructor: Dr. Lillie Hibbler-Britt Decision in Paradise Part 2 The Mission Our mission is to create a greater presence in Kava. We need to develop and manage an effective and highly efficient organizational structure and process which includes: Marketing‚ finance purchasing technology human resource‚ physical resource strategic planning and leadership. Our hope is turning the situation into an opportunity
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lodging establishment and the people who stay in it are called guests or clients. What is Revenue Management? Revenue Management is a technique to optimize the revenue earned from a fixed‚ perishable resource. The challenge is to sell the right resources to the right customer at the right time. Revenue Management implements the basic principles of supply and demand economics in a
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Cost Reduction Techniques I. Introduction a) Why the need for cost reduction measures b) Who can implement these methods? c) Can I really make a difference? Organizing and Developing a Successful Cost Reduction Program a) What management can do about cost reductions b) Developing your cost reduction program c) Waste Prevention and its impact to the bottom line d) Operational analysis – a key to many savings e) Promoting a cost reduction program f) Communication results to all levels of management/organization
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SHORT-RUN TACTICAL DECISIONS The organizations strive to earn short-run profits. In making short-run decisions‚ not all cost and revenue data is relevant. The cost data relevant for decision-making is referred to as relevant costs and that which is not useful for decision-making is non-relevant costs. On the revenue side‚ the only relevant revenue is the incremental & differential revenue. Relevant and Non-Relevant Costs: 1. Future Costs and Sunk Costs (IR): A future cost is that cost yet to be incurred
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Riodan’s Forecasting Technique The demand globally for Riordan’s electric fans would be considered in a 12-month (4 quarter) forecast for a medium-term strategic forecast would be used. Which would show the planning and production scheduling in anticipation of customer demand and product positioning at decoupling points along its global supply chain. The only (one year) sales invoices that were available were the ones from 2005‚ and could be used for the 3-year average sales data to forecast
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*Define scarcity and opportunity cost. What role these two concepts play in the making of business decisions? Scarcity is a Ever-present situation in all markets whereby either less goods are available than the demand for them‚ or only too little money is available to their potential buyers for making the purchase. This universal phenomenon leads to the definition of economics as the "science of allocation of scarce resources." Opportunity cost is the cost of an alternative that must be
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