Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic
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Local Literature An article from The Philippine Star dated August 7‚ 2012 by Louella D. Desiderio entitled “Businesses urged to use Internet to push products”. It shows that businesses are advised to use the Internet for promoting their products and services as more consumers are going online to research before making purchases. Companies should consider using online advertisements for the products and services they offer as more and more people are using the Internet to research goods they plan
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and using alternative strategies to attract singles. Company’s Current Strategy: eHarmony uses a focused differentiation strategy. It focuses on singles seeking a serious relationship and long-term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and R&D. Problem Statement: eHarmony has opened the door to their competition by declining potential customers as a way to ensure quality control. eHarmony
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Adventist University of the Philippines On-line Information System (Local Literature) In the relation of Service Departments of AUP‚ through an Online Information system that is implemented in the school can access centralized database such as the information needed by the department to focus primarily in the information gathered through the system‚ thus‚ it can hold and input directly the information needed to interact with the students and teacher focus systems Online-systems like Information
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MARKETING IN A CONNECTED WORLD IMPACT OF SOCIAL NETWORKS ON PROMOTION AND ADVERTISING STRATEGY Existing literature on impact of social networks‚ their underlying structure‚ characteristics of consumer in context of these network and process of contagion is reviewed in this paper and analysis on the impact of various concepts discussed above on advertising and promotion strategy of product and services is performed. BHARAT SINGHAL 27-Feb-14 ACKNOWLEDGEMENT The present work is an effort to throw
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Social Networking Effects on Career (Make-Up) By: Alejandra M. Teran‚ Paulette Trevino‚ Orlando Flores (removed from group make-up research paper) Dr. Kai S. Koong MIS 6391.01 13 December 2012 Updated Contents Abstract ……………………………………………………………………………….. P3 Introduction …………………………………………………………………………… P4 Statement of Problems …………..……………………………………………………. P6 Statement of Objectives…………..…………………………………………………… P7 Methodology ………………………………………………………………………….. P8 Findings ………………………………………………………………………………
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capture attention of a major chunk of population; youth. Where all could they create awareness. Finally after a lot of analysis and trends investigation it was found that‚ the most effective way to reach this population was to advertise on the social networking sites. Facebook‚ twitter‚ LinkedIn etc. becoming so popular marketing through them would be very active. How far were they right? We conducted a survey for 69 odd people spread across different age groups‚ across cities and different income levels
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an average of 483 million daily active users (Facebook‚ 2012). Social networking sites all vary‚ yet the one feature they have in common is that they permit users to create a personal profile on the website and allows them to interact through instant messaging and e-mail. As the technology of the Internet advances‚ social networking sites have a greater impact on human relationships‚ both positive and negative. Social networking sites such as Facebook‚ Twitter‚ and My Space have negative effects on
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Social networking site is very popular amongst people all over the world nowadays. The online social network is composed of several large well known top social networks such as Facebook‚ Twitter‚ Youtube dan LinkedIn. These social networking websites create an online community of Internet users‚ each offering different advantages of social networking to its many members. There are three common advantages of social networking and there are communication‚ up-to-date information and business opportunities
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Most inventors strive for days‚weeks‚ monthes or years to invent their invention‚ for example Thomas Edison failed thousands of times before he successfully invented the lightbulb. But sometimes brilliance strikes by accident. Some of the most popular products we use today were accidents stumbled on by scientists not being careful. Young chemist William Perkin at first wanted to find a cure for malaria‚ but instead he accidently started a new movement in the fashion industry. In 1856 Perkin was
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