Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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ORGANISATIONAL CHANGE MANAGEMENT Assignment 2 – Literature Review It is not the strongest of the species that survives‚ nor the most intelligent‚ but the one most responsive to change. - Charles Darwin
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CHAPTER 2 LITERATURE REVIEW 2.1 Types of Discipline Problems 2.1.1: Vandalism According to article ‘What is vandalism’‚ written by Dye1‚ she defined vandalism as a crime that generally involves the destruction‚ disfigurement of public or private property. A person does not have to destroy a property to be charged with vandalism. This crime can include acts that simply demise a piece of property. For example‚ a person may rip the seats of a school bus. The bus is still operable‚ but its value
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Chapter II The Review of Related Literature and Studies 2. 1 Review of Related Literature 2.1.1 Local Literature According to Sotelo‚ 2005‚ Interactive Learning‚ is a pedagogical approach that incorporates social networking and urban computing into course design and delivery. Interactive Learning has evolved out of the hyper-growth in the use of digital technology and virtual communication‚ particularly by students. Beginning around 2000‚ students entering institutes of higher education
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Literature review of Efficiency and productivity of banking firms Introduction Measuring the efficiency and productivity of banking firms has been playing a predominant role in helping managers or regulators to achieve a better understanding of the success or failure of policy strategies and make better decisions. Furthermore‚ the evaluation results of efficiency are also of major importance to stock owners‚ depositors and investors. The influence of ownership on cost and profit efficiencies
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inevitable and necessary to succeed” Quiros (2014). With this truth in mind we must enhance our skills to lead people through various aspects of change. The purpose of this literature review is to identify commonalities across several articles their assumptions on the importance of change inclusive of my personal views. We will review two elements and the hindrances they present in the successful implementation of change within an organization. The two obstacles will be human adaptability and leadership
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With the significant manipulation in the representation of women in the society‚ it is surprising that the relationship between globalisation and gender inequality have attracted considerable attention in the recent decades. The stereotypic representation of Asian women has been an ongoing issue constantly in conflict within Asian countries. It has been acknowledged that women lacked in the benefits of rights and privileges. They are crucially restricted in terms of education‚ work‚ financial opportunities
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Literature Review this chapter will give an insight into the meaning microcontroller based dot matrix advert display system‚ ways by which it could be achieved‚ here some discrete components such as resistors‚ capacitors and transistors with integrated circuits (IC) were used to make this work and it’s wiring easier to understand. By the end of this chapter‚ one would stand a better chance of having an understanding of what microcontroller based dot matrix advert display system is all about‚ taking
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in terms of diversity. Upper management is predominately white male‚ while the worker population is predominately female. This is added to with the diversity in race among the workers. This divide could potentially be problematic for the company. Literature on the subject of diversity in the workplace and how it can be handled‚ revealed statistics on diversity and suggestions for how to handle it. The growth in diversity is continually on the rise. Today‚ one in four people in this country belong
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information but when expressed relative to another figure‚ it will definitely give us some meaningful information. Since ratio is a mathematical relationship between two or above accounting figures‚ it can be expressed in as a pure ratio‚ as a rate of times or as a percentage. The relationship between two and above accounting figures or group is called financial ratio. Financial ratios may be calculated in different ways‚ using different figures (Gibson and Cassar‚ 2005). Financial Ratio helps to outline
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