down the different markets into segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city size‚ density and climate. Demographic Segmentation is based on variables such as age‚ sex‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion and nationality. Psychographic Segmentation is based on variables such as socioeconomic
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Nestlé KitKat Cross-platform mobile app The Challenge Nestlé is one of the world’s leading FMCG manufacturers. Kit Kat is Nestlé’s leading confectionary brand and the UK’s favourite chocolate biscuit bar. Our Strategy Our aim was to create an extension to Kit Kat’s YouTube channel for the smart phone user. The brief was to create an experience which utilises the unique functionality that mobile provides‚ and Users are asked what mood they are in‚ and a selection of videos is presented to
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Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
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Marketing Segmentation‚ Targeting Strategy and Positioning of Greggs Plc Marketing segmentation‚ targeting strategy and positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5 Introduction : In these days the business environment
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Forever Treasure: Music Here comes Christmas‚ so I decided to back to China. And I want to see concerts during the holiday‚ so I searched the various kinds of concerts‚ including Korean pop stars’‚ American stars’‚ Japanese pop stars’‚ and of course Chinese pop stars’. I was really shocked that all tickets were sold out in different big cities. There are reports to introduce the situation. It said that the tickets of some pop stars’ were sold out in one minute. The similar thing happened before‚
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Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age‚ race‚ family income‚ and education level‚ among others.Besides‚ it was observed that the majority of the respondents consist of professional from various fields like engineers‚ software professionals‚ working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying
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Accountability‚ one of the biggest and most key things that you need to have for anything that you do. Being accountable means being dependable-arriving to work and appointments on time‚ meeting deadlines‚ being in the right place at the right time‚ doing the right thing at the right time. Morning formation is the most important formation of the day. It is made to get accountability of everyone and put out any information that there needs to be dealt with. Without having accountability there is no
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21st CENTURY SKILLS: for Prepare Students by Lotta C. Larson and Teresa Northern Miller Skills students will need for the society in which they will work and live shouldn’t be thought of as “one more thing to teach‚” but rather training integrated across all curricula. THE FUTURE The first decade of the twenty-first century has come to an end‚ so it seems timely to take a closer look at what often are referred to as 21st century skills‚ because these skills directly impact
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1. The Fayol’s universal principals of management that are evident in the C.F. Martin case are first division of work because they had sent people who specialized to deal with certain issues when they needed to. Authority and unity of direction because even the quality manager had to be told that they are to make perfect guitars and that is the company goal and to try to get everyone on the same page. Unity of command because for years they had the idea that the boss makes the decisions and the workers
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Life in the twenty first century Life in the twenty first century is indeed funny. You live your entire life around concepts and theories that fail to understand you rather than you understanding them. You live around impotent minds‚ trying to convince them that Machu Picchu is a name of a place that actually exists‚ even though Microsoft Word doesn’t seem to agree with the name. You end up preaching things that you fail to practice. And you practice things that you dont get a chance to preach
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