1 How to Pass LCCI Examinations Board Public Relations – Second Level How to Pass LCCI Examinations Board Public Relations – Second Level STIKOM LSPR - Jakarta 2 How to Pass Public Relations 2nd Level Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari‚ MSi Produced by learning materials center Copyright STIKOM LSPR 2009 Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta Produced for Learning Materials Center How to
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Introduction Public relations is all around us. Most people can hardly make it through a day without encountering it in some shape or form. There are billboards‚ the Internet‚ e-mails‚ and news agencies‚ which are used by companies and organizations to convey their messages to the public. Before progressing any further‚ just what is public relations? How is public relations defined? This paper will discuss public relations and its definitions from three different sources. Personal Definition
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Defining International Relations State-centric: It is the study of the relations of states‚ understood in diplomatic‚ military and strategic terms. The relevant unit is the state‚ not the nation. Sovereignty is the key feature. Due to international developments‚ we may weaken the assumption that external policy of the state is based on security. But states remain dominant in IR. Globalization theorists focus on it rather than the states. We live in a ‘borderless world’ (Ohmae 1990). Development
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Brazil Race Relation Brazil is one of the most visited place in the world and also one of the most diverse countries in the world. More than 75millon people of African decent live in Brazil‚ this makes it the second largest black population in the world. Its attracts a large number of people because of it architecture‚ slums and rainforest. Brazil is contradictory because its was the last country to abolish slavery but also the first to claim that it was a racial democracy. Most people might
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following paper is about defining public relations. My personal definition and three other definitions of public relations will be compared and contrasted. There are many different definitions of public relations and the reason will be addressed in the following as well. Public relation is important in the marketing world and important for a company to be successful in providing positive public relations. Personal Definition My personal definition of public relations is that while marketing a company
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There is a plethora of definitions when it comes to describing public relations. According to www.prsa.org‚ “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations deals with planning. Planning for the promotion of goods‚ services and the images of organizations in the eyes of the public. Public relations professionals work to build long-term relationships among individuals and institutions.
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United States during the most of the Cold war. In 1971-72 • Trade embargo • In April 1979‚ the United States suspended most economic assistance to Pakistan over concerns about Pakistan’s atomic bomb project under the Foreign Assistance Act.[34] • Relations since 2001 • After the September 11 attacks in 2001 in the United States‚ Pakistan became a key ally in the war on terrorwith the United States. In 2001‚ US President George W. Bush pressured the government into joining the USwar on terror. Pervez
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Chinese Labor Relations Labor relations in China have become more and more complex‚ labor conflicts have occurred frequently‚ and thus labor disputes have been growing with a rate much faster than that of the development of GDP in the past decade. They could become a potential obstacle to the economic development if not appropriately managed. The paper studies the condition of labor relations‚ and probes the profound reasons for it‚ and compares it across the world in order to give a description
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Functions of Public Relations MKT 438 Michael Raasch Functions of Public Relations An organizations image and reputation are dependent on the publics’ opinion. The goal of public relations is to be the communicator between an organization and its public. Public relations is a‚ “planned process to influence public opinion‚ through sound character and proper performance‚ bases on mutually satisfactory two way communication” (Seitel‚ p. 4). The role of public relations serves as a communicator
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1001EHR Employment Relations Essay: Assignment 1 For any type of company‚ human resources (HR) are the vital body and the people within that company are essential in keeping that body in fine fettle. This essay will analyse through diverse evidence whether or not “Manager’s encouragement of employee voice can lift the well-being and productivity”. Clearly said by Dulewicz (1989) “a basic human tendency is to make judgments about those one is working with‚ as well as about oneself”. Noting that
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