Task one Service excellence is important to an organisation as it is the key to gaining new customers and customer retention. Any business must operate on the basis that customer service is the most critical aspect to a business’ success as happy customers are more likely to continue using the service provided and more importantly will pass their experiences onto potential new customers. This is becoming even more significant as customers are communicating their service experiences – good and bad
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Recommendation New product development strategy In order to increase the sales and make more company profit‚ launching a new product is considered as good ways to the new product development strategy. Based on the Dutch Lady product life cycle‚ it can maintain its loyal customers for those who are always look for the innovated product by using the new product innovation. Dutch Lady Company can launch some products which focus on elderly. They can produce more product like milk‚ it must contain a
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BODY 2.1 Service encounters‚ service relationship and level of customer contact. 4 2.2 The framework of evaluation of services encounter 4 2.2.1 Customer expectations and customer emotions in the services encounters 5 2.3 Customer Satisfaction and Service Quality 6 2.3.1 The rate of service quality 6 2.4 Service failure and service gaps 7 2.4.1 Recommendation : Service gaps model 8 3.0 CONCLUSIONS 9 REFERENCE LIST 10 APPENDICES 12 1.0 INTRODUCTION The purpose of this report is to perceive
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Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first
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Justification of Punishment 1 Justification of Punishment Sociology 120 Derek Goodson April 7‚ 2009 Justification of Punishment 2 There are four different types of punishment that have been put in place over the years in order to deter crime in society; these four types are retribution‚ deterrence‚ rehabilitation‚ and societal protection. These four different types of punishment have raised many questions in today’s society. The changes in today’s society have brought into question the effectiveness
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interoffice memorandum to: John Doe‚ bakery manager from: Jane Doe‚ Assistant baker subject: Introduction of New product offfering date: 3/29/2013 Current situation facing sweet treats bakery Sweet Treats bakery has been around for around for ten years and has enjoyed becoming one of Lancaster’s premiere cake bakeries. We have had success with building customer relationships and coming up with new and creative ways to address customer needs besides the basic round or rectangular plain cakes
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Service Marketing Service Encounter Report Assignment 2 Name: Sun Yi Due day: 19/09/2012 Letter of transmittal Dear CEO As an employee of the hotel‚ I hope this report can help the hotel’s long-term development‚ improve a lot shortcomings and defects of service‚ and improve staff quality‚ service attitude and service level‚ increase the competitiveness of the hotel. In recent years‚ there are more and more competition for hotel‚ peripheral consumption
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JUSTIFICATION BY FAITH Introduction The subject of “Justification by Faith” is an argument‚ proposed by the Apostle Paul in Romans 1:17 where he starts by introducing God’s revelation to humankind concerning unrighteousness: That this was a God-given revelation in the beginning and throughout man’s history (faith to faith) within the “Gentile’s law of nature and the Jews law of Moses. However‚ Paul further exclaims‚ “that neither of them could be justified by their obedience to the respective
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2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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COLUMN AND THIN LAYER CHROMATOGRAPHY Mark Paul P. Pastrana‚ Mariah Ericka M. Patawaran‚ Princess Juneire M. Peligro‚ Francisco Q. Pua III‚ Rose Anne L. Quyo and Janille P. Ragpa Group 8 2B Medical Technology Organic Chemistry Laboratory ABSTRACT The main objectives were to separate the colored components of malunggay leaves by means of column chromatography‚ as well as to determine the purity of the components using thin layer chromatography (TLC) and measure the Rf values of the colored
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