INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Marketing plan for Honda City (2015-16) Section B – Group 8 9/6/2014 Submitted by: Krishnan Jeesha Ankur Meena Avinash J Nameeta Anand Pranit Choure Shijima Muhammed Shareef Vivek Saha Dinesh Balaji K – - FPM/08/08 PGP/18/068 PGP/18/078 PGP/18/088 PGP/18/098 PGP/18/108 PGP/18/118 PGP/18/358 MARKETING PLAN: HONDA CITY 2015-16 2 Table of Contents EXECUTIVE SUMMARY ......................................................................................
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Problems with Formal Networks Formal networks are defined‚ setup and maintained by the organization. They are put into place to make sure information‚ resources‚ problems and punishments are used efficiently and not abused. When these networks are used properly everything will flow up and down the chain of command smoothly. This chain of command comes from the basic principle of a formal network; assigning titles to employees and to give them a certain amount of responsibility to go along with
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Increasing Capacity for Electric Vehicles at Ford Motor Company TABLE OF CONTENTS History 3-4 Current Operations of Typical Automobile Company 4-5 Historical Development of Automobiles 5 Future of oil 5 Alternative energy options for automobiles 5-6 Recommendation 7 Financial Impact 8-11 Conclusion 11 References 12 Appendix 13-14
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motorcycle market? In the late 1950’s Honda contemplated a bold move: entering the motorbike market in the United States. Today‚ Honda is a dominant player in the US‚ selling a wide range of models in large numbers. But its start could not have been more improbable or less likely to succeed. It was only by staying flexible to an emerging understanding of what the problem and the opportunities were‚ that Honda succeeded in its long shot. Honda’s Native Success Honda had done well in its native Japan
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out of the joint venture with KEL‚ HMCL planned to introduce its own two-wheelers in the market. In October 1999‚ in a major strategic initiative‚ HMCL established HMSI. The company made an initial investment of Rs 3 bn to establish a plant with an annual production capacity of 200‚000 units... Activa Launched in 2001‚ Honda Activa was the first scooter model of HMSI for the Indian market. A 102 cc scooter‚ Activa was specially designed keeping in view the needs and preferences of Indian consumers
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needs. Consequently advertisers use color‚ text and images to fight for the reader’s attention; so that they can influence the viewer’s opinion of their product and therefore persuade them to buy their vehicle rather than any other. This ad for the Honda Odyssey builds a theme of tranquility‚ through the use of cheerful colors‚ a peaceful setting and carefully chosen words. When the viewer looks at this ad‚ the first emotion that is felt is tranquility and peace. Using nature is how the advertiser
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Honda and Hybrid Electric Vehicles Honda was founded in Hamamatsu‚ Japan‚ by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles‚ but by 1949 it had produced its first motorcycle‚ called the Dream. In 1959‚ Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later‚ in 1963‚ Honda released its first sports car‚ the S500‚ in Japan. Honda Motor Co. Inc. grew rapidly
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wiring and causes an electric shock to the user. A firm can and should take every precaution and effort to ensure product safety from design through production to consumer‚ and should be prepared to be liable for product malfunctions. With large companies‚ like Ford and Firestone‚ it can be difficult to have complete visibility of production and monitor every product going out the door for safety issues. However‚ user error does not make product safety invalid. For example‚ a can of hairspray is safe
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INTRODUCTION As the science and technology is fast advancing‚ marketing is becoming more attractive at the company‚ state‚ national and international levels. In the early days‚ there was no difference between ‘selling’ and ‘marketing’. But today‚ the difference between these two terms has been clearly made. Many organizations have involved in 2developing marketing activities to satisfy the needs and wants of a group of customers. This ‘segment’ concept has helped in the development
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Report On Ratio Analysis On Bata shoe FIN- 301 (Financial Management) Prepared for: Md. Rizvy Ahmed Lecturer Faculty of Business Administration Eastern University Prepared by: Name ID Md. Ashikul Islam 121200086 Md. Sadek Hossain 101200218 Bishal Barua 091200070 Mohaiminul 101200220 Rashed 101200096 Submission Date: 27th July 2013. Letter of Transmittal July 27‚ 2013 Md. Rizvy Ahmed Course Instructor‚ Financial
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