Public Relations – Past Year exam Papers 2013 1. Crises are often categorised as being either ‘python’ or ‘cobra’ events‚ requiring different PR approaches to handle them. Choose one of each type of crisis to describe and illustrate the differences. Go on to describe ideal PR strategies for anticipating and handling each‚ critically evaluating common mistakes made in practice‚ providing additional examples where you can. 2. Modern companies are expected to have a Corporate Social Responsibility
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Introduction A number of factors have contributed to the success and problems faced by Thorntons up until 2003. Over the years‚ the company seems to have lost focus on its original strategy based on product differentiation and spread itself too thin in pursuit of multiple objectives. It is clear that the values on which Thorntons was originally founded were the principal reasons for the company’s initial success in Britain. From the very beginning‚ a combination of the quality ingredients that
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the penal system within the UK over the last 200 years. In this essay I will be looking at the key developments of the British penal system since the early nineteenth century. I will also discuss how the main objectives of the prison system have changed over this period of time. The earliest origins of imprisonment was the use of holding defendants prior to trial and dates back to the 9th century. This early form of incarceration was not designed as a form of punishment‚ rather it was reserved
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Is the age of responsibility 25 years old?. What I will be talking be explaining is why the age of responsibility should be 25 years old. According to Alan Greenblatt‚” In 2009 most of the states issues were by people younger than 21 years old”. This is why I believe that the legal age should be 25 because at the age of 18 years old the brain is only half developed and at 25 years of age it is fully developed. And if this keeps up we will have more and more teens dying‚ and the percentage will just
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How the family has changed over time? The institution of the family has changed dramatically over last 50 years and the main sociological perspectives‚ functionalism‚ Marxism‚ feminism and interactionism have described this changes in terms of family structure‚ divorce rates‚ marriage rate and gender roles. Defining family in Britain is problematic as until 1960’s few sociologists questioned the importance of the benefits of the family. Family is a group of people living together related by blood
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To what extent have people’s conceptions of childhood changed over the centuries? The western idea of childhood is presented as a social construction‚ aimed at highlighting a lacking in physical and physiological development. This conception is not consistent with previous ideologies‚ nor does it reflect a universal truth. This essay argues that historical advancement has little to no influence on childhood conceptions‚ as ideologies are shifted by contextual factors rather than the progression
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words Shakespeare created and used have changed and to explore why a wide selection of them are still used 500 years later. Many students who study Shakespeare find it difficult to understand and find the lexis he used to be irrelevant to modern use of English language. However I am aware that a lot of everyday are neologisms created by Shakespeare and though some of Shakespeare’s terms are now marked as archaic‚ many more are still used in modern language. I have chosen to look at Shakespeare’s use
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SAC PRESIDENT’S LETTER 25 by 25 is not 625 We‚ doctors‚ nurses‚ cardiology technicians and other professions related with cardiology have hopes and projects for our personal‚ institutional and society lives. Yet‚ we sometimes feel confused when we think about the population. What can we do to improve public health? We can all contribute and work together with our Society. During the past year‚ we have launched the 25 by 25 Program. 25 by 25 is the project of the Argentine Society of Cardiology and
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How Apple changed the way entertainment is sold and consumed Abstract This paper will examine how Apple’s concept of cheap online content influenced the growing trend of online digital distribution of entertainment and other media. It will attempt to asses the impact on consumers and businesses as the traditional methods entertainment retail are giving way to the new online distribution model. Introduction : In 2003‚ Apple introduced the iTunes store‚ a digital store from where customers
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different‚ she did not make this decision and had absolutely no control over her life. The news about internationally known psychiatrist being in coma had reached the people in impossibly fast pace. It was a story like from the movies‚ a good example how quickly life can slip through the fingers. Anna Kulach with‚ for others‚ no problems and perfect life‚ was lying
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