A Case Analysis of Hotel Continental Submitted by: Michael F. Cui I. Perspective Held by the Student I assume the point of view of Mr. Oscar Mendoza‚ the owner of Triumph Tours‚ who has been seriously thinking about operating a hotel to complement his travel agency business. II. Case Facts Mr. Oscar Mendoza has been considering opening a hotel to complement his travel agency business‚ Triumph Tours‚ because
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The Hotel Industry Overview The hospitality industry covers a diverse range of establishments providing hospitality services in the form of accommodation‚ meals and drinks. A large proportion of people working in the hospitality industry are employed part-time and this is an increasing trend. It is estimated that by the year 2007 about 55% of the people employed in the hospitality industry could be working full-time and 55% part-time. This reflects the realities of the industry‚ where there is
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Primula Parkroyal Hotel: Positioning and managing for turnaround Table of Contents Introduction 1 SWOT 2 Strength 2 Weaknesses 3 Opportunities 3 Threats 3 Target Segmentation 4 Commercial Guest 4 Corporate Promotion Strategy 4 Daily Stays Promotions 5 Weekly Stays Promotions 5 Corporate Conference Segment Packages 5 Full Day Meeting Package 6 Half Day Meeting Package 7 Individual Traveler 8 Individual 8 Family 10 HR strategy 11 High rate of absenteeism 11 English language Training
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visitors to the Island have increased‚ the occupancy rate for hotels has dropped significantly. The tourism climate had left Regal Carnation Hotel with an opportunity to reinvent or reposition itself among their competitors in Guam. The Regal Carnation Hotel has many internal issues to overcome as poor customer service‚ poor management‚ and poor property upkeep. Overview of Key Issues and Root Causes Vacationers were upset with their hotel experience on the Island of Guam. A number of symptoms
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The Portman Hotel Company was a relatively small hotel with only 348 rooms and 21 floors located in San Francisco’s booming hotel district. It was influenced with Asian philosophy of services‚ to provide high quality hospitality to its guest at affordable rates. On paper‚ the hotel sounded like a great success‚ one that would definitely flourish amongst the competition. However‚ even with this philosophy‚ there were numerous problems that plagued the Portman Hotel. A few examples of these problems
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CASE STUDY OPERATING PROCEDURES OF HOTEL ALIMARA Introduction We decided to do our project on Hotel Alimara in Barcelona. We have interviewed the F&B manager and Front Office manager to get some information about operating processes. From Front Office processes we have chosen the check-out and from the F&B we have chosen the order making process. Objectives The objective of our work is to analyze and compare functions and operating
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purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition‚ the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary
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In this case‚ we are analyzing the dispute between Hotel Lux and Chef Perlee‚ due to an employment contract Chef Perlee signed when he started working for Hotel Lux and violated by getting employ by other restaurant in the New Jersey area. The contract signed by Chef Perlee included an agreement not to compete‚ which states that should Perlee leave the employment of Hotel Lux for any reason‚ he will not work as a chef for any hotel or restaurant in New York‚ New Jersey‚ or Pennsylvania for a period
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Good Hotel Analysis What is the stand out economic characteristics of the macro environment of the US hotel lodging industry? There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn
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to do with the property? The first problem in the case is deciding what to do with the property. The owners have the option of selling the hotel or keeping it open for business. This problem is time sensitive because new competitors are entering the market rapidly. “Approximately 28 hotels were under construction and an additional 25 in permit stages for a total of 53 projects under development”. (Cornsun & Enz‚ p. 21). The Hillerman Hotel Executive Board will need to choose an option soon.
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