Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18‚ 2006 Executive Summary Sam Walton ’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam ’s first five and dime stores in the 1950 ’s to his opening of the first Wal-Mart in Rogers‚ Arkansas in 1962‚ no one could have predicted the enormous success
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Wal-Mart‚ the number one retailer in the world‚ persistently maintain three fundamental beliefs—respect everyone‚ total-solution service‚ and in search of highest quality—to shape their unique corporate culture. They insist lowest price every day‚ carry out total solution services‚ effectively control the cost of global logistics‚ fully leverage information technology to become e-company‚ powerfully motivate employees to work and share knowledge and adopt a play-safe strategy in internationalization
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Executive Summary The following case will analyze the Wal-Mart China’s Sustainability efforts. Wal-Mart China is in the begging stages of becoming sustainable‚ in an ecological sense‚ and faces some key issues. First the case will provide background information on Wal-Mart Global and Wal-Mart China to ensure the reader is aware of the circumstances. Then the case will analyze Wal-Mart China based on the 4Rs‚ recycling‚ resource‚ regulations‚ and reputation‚ described in Operations Management by
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Background of Mal-Mart Based in Bentonville‚ Arkansas and founded by the legendary Sam Walton in 1962‚ Wal-Mart is the world’s largest retailer with more than 10‚000 stores worldwide. Wal-Mart remains a family-owned business‚ as the company is controlled by the Walton family‚ who own a 48 percent stake in Wal-Mart. The company has a total of 2.2 million employees worldwide. Wal-Mart is best known for its discount stores‚ grocery stores and warehouse stores. It offers products such as apparel‚ small
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ICMR Case Collection ICFAI Center for Management Research Wal-Mart ’s German Misadventure BSTR082 This case was written by K. Subhadra‚ under the direction of Sanjib Dutta‚ ICFAI Center for Management Research (ICMR). It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Erez Almogi‚ Blanchard Israel LTD. The Ken Blanchard Companies. Israel. Licensed to print
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Strategic Analysis of the Chinese Wal-Mart Based on SWOT Introduction The world renowned Wal-Mart is the biggest superstore chain all over the world. It has been found about 50years. With its headquarter in the U.S.‚ Wal-Mart has developed into a giant retailer chain with over 1.9 million associates worldwide and more than 6‚800 stores in 14 countries(Wal-Mart‚ para.1). During these years‚ Wal-Mart is devoted to offer excellent services with low prices goods to the global consumers and expanding
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environmental analyses (using SWOT analysis)‚ outline the primary factors impacting Wal-Mart’s strategy. Organize these factors by Stakeholder Group to prioritize expectations and identify conflicting pressures on the organization. INTERNAL ENVIRONMENTAL ANALYSIS STRENGTHS Capital Market Stakeholders: ▪ Has grown substantially over recent years and has experienced global expansion. According to exhibit 3 in the case‚ Wal-Mart’s revenue has consistently increased. In 1997‚ they had revenues of $99‚627
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WIESBADEN‚ Germany‚ July 31 — Three days after Wal-Mart Stores announced that it would pull out of Germany‚ Roland Kögel was wandering through the aisles of a somewhat threadbare Wal-Mart in a strip mall in this western German city. Multimedia {draw:a} Related Retail Chains Scramble to Enter Indian Market (August 2‚ 2006) ) {draw:a} Chung Sung-Jun/Getty Images In South Korea‚ Wal-Mart had only 16 stores — a small presence that contributed to its decision in May to sell out to a Korean discount
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EXECUTIVE SUMMARY The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history‚ services and products provided‚ the company philosophy‚ business methods‚ organizational structure‚ and financial and competitive analysis. Wal-Mart is a well-known company. Although Wal-Mart was originally just a retail outlet‚ this company has extended its reach to
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Executive Summary for Wal-Mart Bridgette Smith ACC280/Principles of Accounting November 21‚ 2010 James E. Gajda Introduction There are large and small businesses all across the country‚ with many different public and private accounting firms that handle their accounts. Many of these businesses are raking in millions and millions of dollars a year. Wal-Mart is one of them. We will be exploring Wal-Mart and how it came about as a business‚ along with examining their balance sheets‚
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