PREFACE AMUL is the pride not only of Gujarat but also of entire country. It is a matter of great pleasure in preparing this project on such esteemed organization. A person aspiring to enter in management profession must have practical knowledge of the subject. The objective of industrial visit is to gain insight into practical knowledge in a student to supplement the theoretical study of management as well as industrial. This project is been prepared under course objective of the subject Production
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CONTENTS SR.NO TOPIC PG. NO 1. Introduction 2. Brand Personality‚ 3. Amul – 10 years later 4. Brand Building Blocks 5. Branding Process 6. 3 D Model 7. Web Page 8. Print Ads 9. Branding Strategies 10. Conclusion 11. Reference INTRODUCTION Company History Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done
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A Synopsis on “logistic management and creation of market demand for amul’s fresh paneer ” (AT Gujarat Cooperative Milk Marketing Federation LTD.) SYNOPSIS INTRODUCTION: “consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult‚ Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements
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Supply Chain Management Introduction AMUL is a dairy cooperative in the western India that has been primarily responsible‚ through its innovative practices‚ for India to become the world’s largest milk producer. The distinctive features of this paradigm involves managing a large decentralized network of suppliers and producers‚ simultaneous development of markets and suppliers‚ lean and efficient supply chain‚ and breakthrough leadership. Every day Amul collects 447‚000 litres of milk from 2.12
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He is the founder of Usaha Tegas Sdn. Bhd. and he owns 70 per cent shares of Maxis. He also has a full‚ 100 per cent stake in Binariang Satellites Systems or BSS. Ananda’s corporate image‚ Usaha Tegas is owned and managed solely by him. This company is described to be his investment and is run as a consulting organization with interest spanning into several sectors such as Communication‚ Broadcasting‚ Media and Energy. It is run by a board of advisers hand-picked by him based on their professional
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Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey‚ most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic
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So I have selected Amul Industries Pvt. Ltd for project work. In modern days human life is very busy life. In this life man wanted to reach one place to another place very quickly because they have no time to satisfy this want‚ some scientists of different countries
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SUMMARY SUMMARY This project was undertaken with the objective of Promosational Strategy Of Amul India Ltd. It also looked into the different factor promotional activity to the product in the retail outlets. The study was conducted at Amul India Ltd‚ Gondia district. The retailer’s preference was studied through using questionnaire. A sample size of 60 respondents was taken for the study‚ whose responses were studied and interpreted .The
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Founders of Ingram Micro’s VentureTech Network Inducted Into CompTIA’s IT Hall of Fame Jane Cage‚ Steven Harper‚ Myles Schacter and Ted Warner Honored for Game-Changing Contributions to the IT Channel SANTA ANA‚ CA‚ Apr 24‚ 2012 (MARKETWIRE via COMTEX) --Ingram Micro Inc. (NYSE: IM) is proud to announce four founding members of its VentureTech Network (VTN) partner community have been named to the IT Hall of Fame by CompTIA. The honorees include Jane Cage of Heartland Technology Solutions; Steven
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The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl‚ who has entered urban lore with her regular appearance on billboards accompanied by clever catchphrases that comment on contemporary events‚ stands for the very fight its parent was born to counter. The cooperative movement that began Gujarat back in 1946 was a movement against the atrocities of Polson Dairy‚ a locally-owned dairy in Anand‚ Gujarat‚ which allegedly procured milk from
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