Chapter One Notes: Overview of Marketing Chapter 1 Objectives • Define marketing and explain its core concepts • Discuss how marketers create value for a product or service • Explain the four orientations of marketing • Discuss the role of customer relationship management in creating value • Discuss the importance of marketing both within and outside the firm Chapter Road [pic] What is Marketing? • The marketing Umbrella: o Product o Price o Distribution
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CHAPTER 1 The Study of American Government Chapter Outline with Keyed-in Resources0 I0. What is political power? (THEME A: POLITICAL POWER AND AUTHORITY)0 A0. Two great questions about politics0 10. Who governs: those who govern will affect us 20. To what ends: tells how government affects our lives 30. The text focuses on who governs and‚ in answering this question‚ looks at how the government makes decisions on a variety of issues B0. Power0 10. Definition: the ability of one person to
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GMS 401 – Chapter 1 - Operations management – the management of processes or systems that create goods and/or services o System is a set of interrelated parts that must work together - Process – a series of linked actions‚ changes‚ or functions bringing about a result o 3 types of process: • Core process – (or operational) processes directly create goods and/or services • Support processes – support core processes • Marginal processes – govern the system - Efficiency – operating at minimum
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Chapter 1 Question Bank 1. What is the IoE or Internet of Everything? 2. What is the human network? 3. Name some forms of communication that a global audience can access. 4. List some examples of how the network has changed the way we work and play. 5. What does the term Internet mean? 6. What is the simplest peer-to-peer network? 7. What are some advantages and disadvantages of peer-to-peer networking? 8. What is a server? Explain the client-server relationship. 9. List
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Chapter One George and Lennie stop off for the night before going to a ranch where they’ve been hired to work. The two men talk about their problems in the past and their plans for the future. Vocabulary All page numbers refer to the Penguin Books edition‚ 1993. "...willows fresh and green with every spring‚ carrying in their lower leaf junctures the debris of the winter’s flooding: and sycamores with mottled‚ white‚ recumbent limbs and branches that arch over the pool (p. 1)." "...and
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Career and Professional Development (OAD 134) Questions from chapters 1 & 2 in your textbook NOTE: You need to keep a copy of your answers so that you have them to study for your first test. 1. List 7 workplace trends that are changing the labor force. larger workforce older workforce increase in e-commerce more service jobs change in consumer demand more diversity in the workplace increase in education and training requirements 2. How many new jobs for office and administrative
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Chapter 1 Study Guide 1. What numbering system is used in most electronic devices? (4) Computers record the ideas they work with electronically‚ as bits‚ and these bits represent either a 1 or a 0 2. Define the following: a. Bit – The smallest unit of data stored in a computing device‚ representing a single binary digit of value 1 or 0 b. Byte – A unit of data in a computer‚ it is made up of 8 bits c. Word – Two bytes of computer memory‚ or 16 bits d. Double Word – Two words of computer memory
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Chapter 1 THE NATURE OF MORALITY Copyright‚ J. Humble‚ 2010 ETHICAL • • • • • • Moral Right Good Fair Just Proper Copyright‚ J. Humble‚ 2010 INDUSTRIAL OR BUSINESS ETHICS • The study of what constitutes moral‚ right or good conduct in a business context. • BUSINESS: any for-profit organization Copyright‚ J. Humble‚ 2010 MORAL OR ETHICAL STANDARDS • Concern behavior that can have serious consequences to human welfare. • IMMORAL violates moral standards • NON-MORAL does not concern moral standards
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Chapter 1 Discussion Questions 1. What advantages does a sole proprietorship offer? What is a major drawback of this type of organization? A major drawback is that there is unlimited liability to the owner. The advantage is simplicity of decision making and low organizational and operating costs. 2. What form of partnership allows some of the investors to limit their liability? Explain briefly. It allows some of the partners to limit their liability. With this arrangement‚ the partners
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While chapters one and 2 serve to characterize Meursault as generally emotionless (ie: his Mother’s funeral and affair with Marie) Chapter 3 works to establish Meursault as a “friend” to different people. Just the same as his relationships with his mother and girlfriend‚ Meursault’s relationships with his friends are what one can deem as unconventional. In doing so the author reveals some truths about Meursault and the nature of free will and judgement. The first set of interactions involves both
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