Wal-Mart: Marketing to the Masses Team Purple: Brian Kinder‚ Clara Kirby‚ Brian S. Joseph‚ Brandi Labrum‚ Nola Johnson Grand Canyon University Marketing Management MKT607 Dr. Stephen Tvorik April 12‚ 2010 Wal-Mart: Marketing to the Masses Wal-Mart’s Strategic Plan Wal-mart’s mission is to establish and maintain itself as the number one retail store choice for consumers. Their strategy for success includes providing its customers with convenient shopping access to brand name
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SWOT ANALYSIS OF WALMART The ‘Fortune 500’ is a list of top 500 companies‚ with the highest gross revenue in the United States. The list is complied and published on an annual basis by the Fortune magazine‚ and it includes both publicly and privately held companies arranged in decreasing order of their gross revenue adjusted for excise taxes. The Fortune 500 list was first was published in 1955‚ and originally included only manufacturing‚ mining‚ and energy industries‚ but now it has been
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the first supercenter. Wal-Mart became international company in 1991 when it opened its first Sam’s club. Wal-Mart serves customers and members more than 200 million times per week at more than 8‚692 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $ 405 billion‚ Wal-Mart employs 2.1 million associates worldwide. I am a sales associate at Wal-Mart in the jewelry department. I was hired in June of 2010 and I was not familiar with the corporation yet. However
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involvement with different actors‚ entry mode] • Please explain factors affecting the internationalisation process of your Multinational Corporation(MNC). • What was the impact of these actions on the organisation and/or broader community (i.e. host country‚ competitors‚ industry etc.)? (1‚500 words) 4. Experience/lessons Learned (500 words) • What experience and/or lessons should the organisation have learnt from the analysis? Why do you think they are important for their future acting? • What
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I do not believe that Walmart opening in this city will be helpful for our economy. There has been a lot of controversy surrounding Walmart‚ many people believe that Walmart helps the economy but many other believe it hinders it‚ in certain cases one is true‚ but in other cases the ladder is true. Walmart causes job loss in almost every city it enters into (Blasio‚ 2011)‚ has a negative impact on “Mom and Pop” stores that are already existing within the community (Haltiwanger‚ Jarmin‚ & Krizan‚ 2009)
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opened another discount department store by the name of‚ “Wal-Mart” and it gave rise to the extremely successful enterprise we know it as today. 1970s and 1980s Wal-Mart was known for satisfying consumer needs with their discounted products which included everything from home necessities to outdoor merchandise. The company began trading stock as a publicly held company in 1970‚ and was soon featured on the New York Stock Exchange. As any successful business should do‚ in 1979 Wal-Mart established
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Walmart Organizational Management Name Institution Affiliation Organizational Context Wal-Mart Stores Inc. or Walmart is a multinational retail organization that has numerous chains of large discount warehouse and general stores. The company was formed in 1962 by Sam Walton as a family-owned business. It was incorporated in 1969 and traded on the Stock Exchange of New York publicly in 1972. Since then this organization has grown strength to strength winning various accolades. In 1988‚ it
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quickly gained significant share in these towns and did not have to face competition from such stores. Also‚ to mitigate any initial investment risk‚ the company decided to enter into a joint venture with a large Mexican retail chain called Cifra‚ which operated about 120 discount and grocery stores in 1991 and generated sales of about $2.2 billion. 2. What is the source of Wal-Mart’s competitive advantage? What barriers did Wal-Mart have to overcome in transferring its competencies to Mexico?
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There are four strategies that are introduced in the book of Natural Capitalism. The strategies consists of radical resource productivity‚ biomimicry‚ service flow‚ economy and investing in natural capital. All components are applied in various organizations that support environmentally friendly practices. The goal of organizations that make a change in their energy consumption are likely to function more efficiently at a higher quality rate. Renovating the preference of lighting can stimulate the
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Is Walmart good for America? As the largest retailer in history‚ it’s no surprise that Walmart is the target of both vicious attacks and effusive praise. According to its own website‚ Wal-Mart Stores‚ Inc. operates more than 8‚000 stores‚ employs more than 2.1 million people‚ and sells more than $400 billion worth of goods in every year. Though this bulk intimidates those who fear for the viability of “mom and pop” retailers‚ Walmart’s great strength is that it devotes its considerable power to
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