to the service delivery‚ it is important that the organisation hires‚ trains‚ motivates their employees successfully‚ and retain these employees in order to produce a quality product/service. The Service Marketing Triangle highlights three other elements of the marketing mix. These are the internal marketing‚ the external marketing and the interactive marketing. The aspect that emphasises the employee’s role in the service delivery is the interactive marketing as this is the stage where the customer
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Motivation 1. How does Herzberg’s Two-Factor Theory explain how companies are attracting and retaining Gen Y employees? Herzberg’s two-factor theory identifies job context as the source of job dissatisfaction and job content as the source of job satisfaction. Hygiene factor in the job context are sources of job dissatisfaction. Motivator factors in the job content are sources of job satisfaction. In this theory‚ job satisfaction and job dissatisfaction are separate dimensions in the two-factor
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for which motivation is a key factor. A motivated workforce results in a job being done excellently which can therefore yield higher profits for the company. This illustrates why motivation is considered to be highly important and most companies are trying to focus on how to get their employees motivated. In addition‚ motivation is also important because it has a strong positive effect on job performance which increases self efficacy and therefore leads to a job well done. Motivation can be achieved
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Motivation is any internal or external process‚ which is involved in prompting and terminating behaviour. All our instinctive responses are reflexes‚ whereas all our intended activities involve motivation. But one’s motivation cannot be observed directly. It is inferred from the behaviour of the being.Motivation is a driving state; it is also a behaviour encouragement state within the individual. Motivation directs the behaviour towards a goal. It is thus an inner everlasting condition of the being
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Affect/Motivation concept. 2. Psychology of is an imposed and scholarly area that studies both human mind and behavior. Research in psychology seeks to understand and interpret the way we think‚ act and feel. Requests of psychology shall include the mental health treatment; improve performance‚ self-help‚ ergonomics and many other areas which affect health and everyday life. [By Kendra Cherry‚ About.com Guide‚ http://psychology.about.com/od/psychology101/f/psychfaq.htm] The Motivation it is
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considered by the organisation. The pyramid that is typically used to describe Maslow’s (1943) theory (Appendix 2) shows the process in which employees rise from one step to the next. Maslow’s (1943) pyramid allows employees to evaluate their personal motivation within set stages‚ with basic needs at the bottom and higher needs at the top. Although there are limitations to this theory “Maslow’s theory has attracted two main criticisms. First‚ it is vague and cannot readily predict behaviour. Second‚ it’s
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Integrated interventions are treatment program for clients with co-occurring disorders. This particular program combines multiple methods such as sessions or interactions to help change the client’s course of mental‚ physical‚ and social problems. This intervention combination is used while also treating the client for their substance abuse disorder (www.yourdictionary.com). Dual recovery mutual self-help meetings are an example of integrated intervention. The meetings also known as DRA‚ dual
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organization. High motivation levels among employees result in maximum utilization of resources. As the motivating factor varies from person to person‚ it’s extremely important to carefully research on the motivational strategy that an organization wants to implement. The most commonly used motivational techniques include bestowing employees with recognition and monetary benefits- these are referred to as Direct motivation. The approach adopted in this case is Indirect motivation which makes use of
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Motivation Motivation is a person’s internal disposition to be concerned with and approach positive incentives and avoid negative incentives. To further this‚ an incentive is the anticipated reward or aversive event available in the environment. While motivation can often be used as a tool to help predict behavior‚ it varies greatly among individuals and must often be combined with ability and environmental factors to actually influence behavior and performance. Because of motivation’s role in influencing
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Powell‚ T.‚ (1984) Industrial Salesforce Motivation: A Critique and Test of Maslow’s Hierarchy of Need. Journal of Personal Selling & Saes Management‚ May‚ pp.33-39 Prather‚ C. (2009). The Manager ’s Guide to Fostering Innovation and Creativity in Teams. McGraw Hill Professional. Renko‚ M.‚ Kroeck‚ K.G.‚ Bullough‚ A.‚ (2012) Expectancy theory and nascent entrepreneurship. Small Business Economy‚ 39‚ pp.667-684 Teck-Hong‚ T.‚ Waheed‚ A.‚ (2011) Herzberg’s Motivation-Hygiene Theory and Job Satisfaction
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