ideas‚ research and techniques about brand communications in a convenient magazine format. Learn more at www.admapmagazine.com Admap July/August 2006‚ Issue 474 www.warc.com Marketing to the four-eyed‚ four-legged consumer Tim Coffey‚ David Siegel and Greg Livingston The nature of the four-eyed‚ four-legged consumer (4i4l)‚ otherwise known as mother and child‚ changes as the child matures from prebirth (pregnancy) to teen. Today’s mothers and their children are substantially different from previous
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In the 1824 election Andrew Jackson won the majority of the vote but went on to lose the congressional vote to John Quincy Adams. Jackson used this situation which they called the ‘Corrupt Bargain’ to bring common individuals together to launch an era known as the Jacksonian Democracy. These individuals formed together by Jackson’s guidance to create the modern Democratic Party. This democracy was a movement politically toward a greater democracy and was characterized by voting‚ patronage‚ and economics
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The Man with the Muck rake seeks material advances by raking filth. Roosevelt defined this term as "one who inquires into and publishes scandal and allegations of corruption among political and business leaders". Muckrakers in the Progressive Era‚ a time from 1820 until 1920 when America quickly industrialized‚ pushed for reform and have altered the way we live today. These reformers brought about the awareness and tackled women’s rights‚ economic concentration‚ corporate power‚ poverty‚ food
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Throughout the Progressive Era‚ the influences and duties of the government drastically changed with New Deal implementations as well as increased social activism and awareness among the public. The Progressive Era served as a period promoting social justice and equality. The movement influenced the government to peruse historical legislation including The Sherman Anti-Trust Act and the influential presidency of Theodore Roosevelt. As history continued government influence in everyday life became
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I warn you‚ you may want get yourself a snack before reading this because you may get a little hungry reading about all the foods the people ate in the victorian era. Queen Victoria preferred more simple meals and pretty soon it became a normal thing to have more simple meals‚ so you won’t be hearing of anything to crazy. Though don’t get me wrong‚ the brits loved and valued their food back in the victorian times. Food was an excellent way to tie families or friends together. Now‚ you get to read
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During the political era‚ which was documented from being from 1840 to 1920‚ policing in the United States were mainly taken from the way the laws were put into effect over in England. The only difference was that the American police departments lacked authority from Royalty‚ instead‚ they had gotten their authorizations and resources from political leaders. The relationship that had emerged from this was reciprocated because the politicians were the ones who actually decided‚ recruited‚ and maintained
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Foundations: c. 8000 B.C.E.–600 C.E. Major Developments 1. Locating world history in the environment and time A. Environment 1. Geography and climate: Interaction of geography and climate with the development of human society a. Five Themes of Geography – consider these 1. Relative location – location compared to others 2. Physical characteristics – climate‚ vegetation and human characteristics 3. Human/environment interaction – how do humans interact/alter environ a. Leads to
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geological era theory (p 96-98). The geological era theory states that instead of six days of creation‚ it is actually six eras that span for an unspecified amount of time. This is due to the Hebrew word for day‚ Yom‚ is a very loose term in which can be used to communicate an undetermined span of time. The span of time is sometimes thought to be longer than just a day. The third theory‚ the literal theory‚ talks about how the most commonly accepted idea of creation is the six‚ twenty-four-hour-days
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The Victorian era which lasted during the reign of Queen Victoria from 1837 to 1901‚ established the foundations of many social‚ cultural and moral ideologies in which many are present to this day. Everywhere you look you can almost always see something Victorian-inspired from floral patterned curtains to elegantly hand crafted candlesticks. When visualizing ‘The Victorian Era’ lavish balls‚ lace covered dresses‚ tea parties and fancy lifestyles come to mind. However‚ the Victorian era is much more
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In fact‚ from the standpoint of African-American history‚ the Progressive Era qualifies as arguably the single worst period since Emancipation. The wholesale disfranchisement of Southern black voters occurred during these years‚ as did the rise and triumph of Jim Crow. Furthermore‚ as the Westminster College historian David W. Southern notes in his recent book‚ The Progressive Era and Race: Reform and Reaction‚ 1900–1917‚ the very worst of it—disfranchisement‚ segregation‚ race
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