Professor Gregory F StiberBy: Brizaida Ribalta‚ Jessica Halsey and Shereen Hijazi | Nike‚ Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: | MKTP 5005 – Introductory Marketing | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta‚ Jessica Halsey‚ Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th‚ 2012 Title of Assignment: Term Project
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strategy-making involves a complex pattern of actions and reactions. It is partially planned and partially unplanned. Mintzberg’s 5 Ps for Strategy would have helped nike in the following ways: • Plan • Ploy • Pattern • Position • Perspective. Plan Nike planed to revolutionise their demand and supply chain management system with a $400 million 18month prodject‚ by replacing the old supply chain system with a new system. They intended a course of action and a guideline to deal with their
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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SCK4808/101/0/2013 Tutorial letter 101/0/2013 Social Work Management: the social worker as employee and manager SCK4808 Year Module Department of Social Work IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS Page 1 2 2.1 2.2 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 6 7 8 8.1 8.2 8.2.1 8.2.2 8.3 8.4 9 10 10 11 INTRODUCTION ....................................................................................................................
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p.30 Strategic Plan……………………………………………………………………………………..p.33 Conclusion………………………………………………………………………………………...p.38 LIST OF EXHIBITS 1. Sales Trends Graph……………………………………………………………………………p.5 2. Net Income Trends Graph…………………………………………………………………….p.5 3. Nike Board of Directors Table………………………………………………………………...p.11 4. Table of Key Financial Ratios………………………………………………………………...p.22 5. Net Income Trend Graph………………………………………………………………….…..p.24 6. Primary Strategic Match Position Chart…………………………………………………….
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VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3
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leading athletic brand in the world‚ much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report‚ because NIKE is a consumer products company‚ “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore‚ Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings‚ developing new products‚ styles and categories‚
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Nike Financial Analysis Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It’s a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman‚ University of Oregon track & field coach‚ and Phil Knight‚ middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted
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Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market‚ it also holds one of the most recognizable logos in the world‚ the Nike Swoosh. The majority of Nikes customers‚ over 50% purchase their merchandise for things other than sporting
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Nike versus Adidas As companies decided to dip into new markets‚ they develop a marketing plan‚ review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies‚ yet different views
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