BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
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Nike is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012) (Nike Inc). The brand alone is valued at $10.7 billion making it the most valuable brand among sports businesses (Nike Inc). Starting in 1999‚ Nike decided to implement the first part of its supply chain strategy; the demand and supply chain planning application software from i2 technologies. Nikes
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Organizing Negative Messages ■ Giving Bad News to Clients and Customers ■ Giving Bad News to Superiors ■ Giving Bad News to Peers and Subordinates CLIENTS AND COSTUMERS The best way to organize a negative message depends on your audience and on the riskiness of the negative information. SYPERIORS Your superior expects you to solve minor problems by yourself. But sometimes‚ solving a problem requires more authority or resources than you have. When you give bad news to a superior‚ also recommend
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Interpersonal Behavior in the Workplace: Trust Nike Inc.‚ the sports apparel multinational company has been under suspicion and scrutiny for their practice of the unfair treatment and negligent labor habits in their offshore factories. They have been criticized for human rights abuse‚ child labor law violations‚ as well as minimum wages and trade union relations violations within a number of Asian countries. They subsequently misguided the public in an attempt to make one believe there is no
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Summary 4 Introduction 5 What is the word on the street? 7 SWOT Analysis 8 Types of Retailing 9 Modern Retail 10 Traditional Retail 11 Traditional retailer insights 13 Future and Growth of Retail in India 14 Challenges faced 16 Supply Chain Management – Its impact on retail 19 Questionnaire Analysis 21 Inference from Questionnaire replies 25 Impact 26 Emerging Trends: 28 Recommendations 30 Conclusion 34 References 35 Appendix……………….………………………………………………………………………………………………………………………………36
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Meaning of Financial Management Financial Management means planning‚ organizing‚ directing and controlling the financial activities such as procurement and utilization of funds of the enterprise. It means applying general management principles to financial resources of the enterprise. Scope/Elements Investment decisions includes investment in fixed assets (called as capital budgeting). Investment in current assets are also a part of investment decisions called as working capital decisions.
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Nike Inc.‚ Cost of Capital Dr. Romer Finance 3613 By: Joseph White Michael Parker NorthPoint a mutual-fund-management firm is contemplating adding Nike Inc. stocks to its Large-Cap Fund. Kimi Ford a portfolio manager for NorthPoint has developed a discounted-cash-flow forecast to help make the decision. Kimi comes to the conclusion that Nike is overvalued at its current price of $42.09 with a 12 percent cost of capital that she estimated. To determine if her estimation is correct about
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Contents Page Executive Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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