Marketing Strategies in the Competition between Branded and Generic Antibiotics (A) Clamoxyl in 1996 02/2007-5057 This case was prepared by Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ Olivier Kovarski‚ Professor of Marketing at ESC Normandie‚ Jacques Lendrevie‚ Professor of Marketing at HEC‚ Sarah Spargo‚ Research Associate at INSEAD‚ and Marc Vanhuele‚ Associate Professor of Marketing at HEC‚ as the basis for class discussion rather than to illustrate either effective
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consumers are switching from name brand products to generics or house brands. What is a house brand or a generic product? A house brand‚ otherwise known as a store brand‚ is a proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer. A house brand is usually sold at a lower price than the equivalent name brand product and can‚ sometimes‚ have packaging identical to that of the national brand. Whereas‚ a generic brand has no-proprietary name and can even be absence
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Chapter 1 Introduction 1.1 Background of the Study The Philippine’s economy has started to recover from the global economic recession of 2008-2009. High government spending to stimulate the economy has improved conditions temporarily but in turn has created a large budget gap. The Philippines has one of the highest drug prices in the world. Changes brought about by the controversial Cheaper Medicine Act have impacted the Philippines pharmaceutical market‚ whereby 200
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New Building Materials & Technologies 2010 CONSTRUCTION BLOCKS SYNOPSIS Criteria for selection of walling elements: Economy Non- erodability Low thermal conductivity Color & Texture Least amount of consumption of raw material Construction block technology offers a speedier‚ cost effective‚ environmentally sound alternative to conventional walling materials. It is based on the principle of densification of a lean concrete mix to make a regular shaped‚ uniform‚ high performance
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In society there are four building blocks of intercultural communication. They are culture‚ communication‚ context‚ and power. Culture can be viewed as patterns of learned beliefs that are shared through generations. It is often considered to be the main concept in intercultural communication‚ and how we think about culture affects our idea and perceptions. Throughout the world there are many differences between cultures. For example in France‚ it is customary to greet the shopkeeper before beginning
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FACULTY OF INDUSTRIAL TECHNOLOGY DEPARTMENT OF INDUSTRIAL AND MANUFACTURING ENGINEERING TITLE: Design of a generic beverage manufacturing plant using Systematic Layout Planning NAME : SHEPHARD T. MOTSI STUDENT ID : N005 1119D MAY 2012 This dissertation is in partial fulfilment of the BEng (HONS) in Industrial & Manufacturing Engineering. DEDICATION To‚ This write up is dedicated to the late Mr & Mrs Motsi‚ may your soul continue to rest in eternal peace!
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Vision & Mission Statement: H & R block vision is to be the preferred tax and financial partner for each of their customer in every market they serve. Their mission is to help clients achieve their financial objectives by serving as a tax and financial partner. They strive to achieve this by being client focused and building trust with their client. H&R Block lays emphasis on providing high quality service to exceed their client’s expectation. Yes H & R block current mission and vision statement
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Sensorial Cylinder Blocks Material: Four blocks containing ten cylinders with knobs; each fitting into its respective hole. Block 1: Ten cylinders varying in diameter only Block 2: Ten cylinders varying in height and diameter from tall and wide to short and narrow Block 3: Ten cylinders varying in height and diameter from tall and narrow to short and wide Block 4: Ten cylinders varying in height only Aims: To refine the child’s visual perception of dimension To refine the child’s co-ordination
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Generic Data Compression Techniques Data compression schemes fall into two categories. Some are lossless‚ others are lossy. Lossless schemes are those that do not lose information in the compression process. Lossy schemes are those that may lead to the loss of information. Lossy techniques provide more compression than lossless ones and are therefore popular in settings in which minor errors can be tolerated‚ as in the case of images and audio. In cases where the data being compressed consist
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Integration versus Generic Approach Author Note This paper is being submitted on November 17‚ 2013‚ HS/100 Introduction to Human services course. Integration versus Generic Approach The integration concept is that which emphasis’s on the integrating of the various human services systems under one organizational or administrative system. In the most basic terms‚ an integrated service delivery approach serves people better‚ more efficiently and effectively
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