Market Analysis of Tourism Industry Table of Contents 1.0 Abstract 2 2.0 Introduction 2 3.0 Specific analysis 2 3.1 Analysis of macro environmental factors 2 3.1.1 The economy 3 3.1.2 Social trends 3 3.1.3 Political environment 3 3.2 Analysis of micro environmental factors 4 3.2.1 The targeted customers 4 3.2.2 The competitors 4 3.2.3 The consumer behaviours 4 3.2.4 An internal analysis with a focus
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Tourism Promotion – stimulates sales through information dissemination Three Objectives of Tourism Promotion 1. Make the product widely known. 2. Make the product attractive to encourage people. 3. Make the product attractive without being dishonest. Three goals of Tourism Promotion 1. Informative promotion – used to inform the public of your product. 2. Persuasive promotion- devising persuasive message. 3. Reminder promotion – used to remind people of their positive experiences. Goals of Promotion
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Cultural Tourism 3 3. Where Can Cultural Tourism Be Found 3 4. Resources Required in Cultural Tourism 4 5. Businesses‚ Suppliers and Partners in Cultural Tourism 4 6. Target Audience 5 7. How it is attractive 5 8. Challenges and Issues 6 9. Possible Solutions 7 References 8 1. Introduction Cultural tourism is the topic that will be discussed on and the country of choice is Turkey. The resources‚ businesses‚ suppliers and partners that are involved with cultural tourism along with
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Food Tourism Food tourism refers to trips made to destinations where the local food and beverages are the main motivating factors for travel. It is also known as “Gastronomic tourism”‚ “tasting tourism” or “culinary tourism”. What this means is there is a particular audience of people who are willing to travel the world in order to sample and experience authentic international cuisines. In Food tourism‚ food is the attraction. DIFFERENT STAGES OF FOOD TOURISM: • Pre- travel: food from the
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environment completely. It has provided opportunities for the major travel suppliers to target customers direct‚ thereby decreased the traditional distribution channel through the travel agent. These days almost everyone has the access to the internet what may be good as well as bad. According to National statistics the Internet access in UK households has risen from 9% in 1998 to 43% by 2003. The travel agencies can book the holidays and components quicker and easier what helps the company as customers
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Tourism Pre- Industrial Revolution As early as 300 BC the Phoenicians also called the Canaanites or Sidonians were one of the first real travelers. Trade‚ Commerce and food supply were what motivated them to travel. Also the Romans travelled to Shrines‚ seaside resorts and different attractions of their time in Egypt and Greece. Most medieval travel was religiously related. They also travelled to visit the pyramids‚ sphinx and the valley of kings. The Roman Empire provided a safe passage for travelers
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What is Cultural tourism? Cultural tourism are motivated by interest in cultural events such as festival‚ activities such as theater‚ arts‚ museums‚ architecture‚ and religion. This is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to present the destination for tourists. Taj mahal Hotel in Mumbai Five star hotels are located amidst the landscaped gardens next to Gateway of India. This is one of the most luxurious
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rise of the Kenyan heroes. (http://www.kenyaweb.com/history/introduction/index.html) Characteristics and structure of the Kenyan tourism industry Kenya is one of the most popular tourism destinations in Africa and tourism is a key foreign exchange earner for the country. Kenya’s tourism was founded on the country’s rich wildlife resources‚ although beach tourism along the Indian Ocean coast is now equally important. Indeed‚ the coastal areas generate the highest number of bed
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Public Space Tourism “The idea gradually dawned around the turn of the twentieth century that the rocket was the key to space travel.” (History of Rocketry and Space Travel) Then in 1969‚ Lance Armstrong and Apollo 11 landed on the mood for the first time. Now over 40 years later‚ the thought of public tourism into outer space has become a reality. A big turning point in public space tourism was the SpaceX competition‚ which was held on October 4‚ 2004. There was a $10‚000‚000 prize to the
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Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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