3/19/2014 Case Study | center3962291Foxy Originals Expansion into The U.S. Market Contents TOC \o "1-3" \h \z \u Executive Summary: PAGEREF _Toc382852169 \h 3Problem statement PAGEREF _Toc382852170 \h 4Analysis PAGEREF _Toc382852171 \h 4Impact Analysis PAGEREF _Toc382852172 \h 5Criteria for an Effective Solution PAGEREF _Toc382852173 \h 5Evaluation of Alternatives PAGEREF _Toc382852174 \h 5Recommendation PAGEREF _Toc382852175 \h 6Action Plan PAGEREF _Toc382852176 \h 7Appendix A PAGEREF
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Foxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the United States. To determine the pros and cons‚ we conducted a SWOT analysis: S(trengths) – Foxy Originals has saturated the Canadian market‚ which presents an opportunity for growth. The two owners have extensive experience in designing jewelry‚ having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their target
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Foxy Originals Team 1: Van-de-lay Industries Ruwanthi Herath‚ Manasa Varalakshmi‚ Gabriela Chassagne‚ James McDougall‚ Aaron Layden Executive Summary Foxy Originals hopes to gain successful market entry into the United States within six months. The U.S. market is significantly larger than the Canadian market that Foxy currently operates in and has substantially less brand loyalty and demand for classic jewelry. Foxy’s two potential methods of market entry are: (1) Tour their products at ten
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cons to launching the foxy brand in the United States. Foxy originals was well known name in the Canadian market. To expand its business‚ it decided to launch the brand in a new and broad market of United States where it has to face some pros and cons related to the entry into the new market. Pros: U.S. market is 10 times larger than Canada. The brand seeks great opportunity to further develop the business‚ enhance product design as well company’s brand image. Cons: U.S market is quite different
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products‚ Foxy Originals was running the risk of becoming over-saturated in the Canadian market. In an effort to avoid this problem‚ the company decided to enter the U.S. market by January‚ 2005. To achieve this goal‚ Foxy Originals had to make a vital decision regarding its distribution strategy: Would the company attend trade shows or hire sales representatives? Foxy Originals’ strengths reside in its owners’ experience‚ stylish products‚ pricing strategy‚ and its current market presence. The
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Foxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the U.S. Pros: Kluger and Orol had established strong Foxy jewelry market in Canada but it is getting saturated. By expanding into the United States Foxy would be able to avoid oversaturation of the Canadian market. The U.S. jewelry market was almost 10 times larger than the Canadian market which offers great opportunity for their product exposure. With this expansion‚ Kluger and Orol could expand their production as
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6. Calculate the variable costs per order received at a trade show and the variable costs per order received through a sales rep? For each order received at a trade show‚ the variable cost can be determined as follow: Manufacturing cost for necklace | $8.05 | | Number of necklaces | 25 | | | Sub-total | $201.25 | Manufacturing cost for a pair of earring | $5.50 | | Number of pairs of earrings | 12 | | | Sub-total | $66.00 | Shipping cost | | $15 | | Total variable
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------------------------------------------------- Group Case #2 - Foxy Originals Decision to be Made Partners Sara O’Neil and Julie Klein of Foxy Originals need to decide whether to continue selling at festivals as well as to retailers at different prices or to focus on a single distribution method and pricing strategy. Situation Analysis Background: Retailers started to feel that the lower (wholesale) prices that Foxy Originals were offering at the festivals was cannibalizing their stores’ sales
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OVERVIEW Founded in 1998 by recent university graduates Jen Kluger and Suzie Orol‚ Foxy Originals‚ a Toronto-based jewellery company‚ grew to become a well-known designer and producer of high-end jewellery with a strong presence in the Canadian market. Foxy Originals’ high- quality necklaces‚ bracelets‚ and earrings are currently sold in over 250 Canadian boutiques. The company’s fast-growing customer base consists mainly of style- and price-conscious women between the ages of 18 and 30 years
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Al Ain Dairy: market expansion Melodena Stephens Balakrishnan Melodena Stephens Balakrishnan is an Associate Professor (Marketing) in the Faculty of Business and Management‚ University of Wollongong in Dubai‚ Dubai‚ United Arab Emirates. hashi Kumar Menon‚ the chief operating officer of Al Ain Dairy was at their launch of the new product Long Life Juice in Dubai on 16 July 2010. To a room full of media and interested stakeholders‚ he explained the company’s upcoming six month plan. Al Ain Diary
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