1 Marketing: Managing profitable customer relationships Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return ( satisfying customer needs 2 goals of marketing: • Attract new customers • Keep and grow current customers by delivering satisfaction Marketing process: understand the marketplace and customer needs and wants ( design a customer-driven marketing strategy ( construct
Premium Marketing
Reading journal 1. Woodrow Wilson - The Study of Administration What are the main points of Wilson’s argument? Wilson suggests that public administration did not exist prior to ‘democratic’ government. “The functions of government were simple‚ because life itself was simple. Government went about imperatively and compelled men‚ without thought of consulting their wishes”. Do you agree and why? Wilson suggests ‘administration is everywhere putting its hands to new undertakings’ and that ‘no
Premium Science President of the United States Management
A Summary of the case “BP (Beyond Petroleum) Focuses on Sustainability” Introduction British Petroleum or Beyond Petroleum (BP) is the world’s one of the largest and leading petroleum product manufactures. It has headquarters in London. It operates from 29 countries. Though it has faced safety and environmental controversies in the history of its operations it could overcome all negative images through a concrete focus and consistent efforts towards sustainable developments. BP operates throughout
Free Environmentalism Sustainability Petroleum
Reflective Summary RECEIVED A PERFECT SCORE LTC/315 Alternative Living Environments November 3‚ 2014 University of Phoenix Tomeka Davis Reflective Summary Long term care (LTC) consumer demographics have been shifting more than they have been regulating‚ and at a rather fast pace. The growth of the elderly population is also at a fast pace. The elderly population is not only growing‚ but they are living much longer‚ and consuming much more LTC services. Matters are only going to intensify as the
Free Gerontology Ageing Retirement
service to our customers. The purpose for this introduction is to explain how we treat our internal and external customers in order to provide satisfaction. The base of this executive summary will be on where we work at with our current employer or former. The information collected for this executive summary will be on my last employer. My former employer was Eppies Restaurant. Mainly this small business was in Madera California. Now that we addressed the company‚ we now can adopt quality
Premium Food Employment Fast food
Reflection Summary BIS/220 Introduction to Computer Application and Systems April 6‚ 2012 Reflection Summary The first week required us to assemble a team and establish the team charter; we also discussed the benefits of information systems in the work environment‚ such as the computers and Internet access. Almost every major company has computers and Internet access now‚ the company cannot run smoothly without these basic information technology systems‚ if the company wants to be successful
Free Word processor Microsoft Word Microsoft Office
Case Analysis BUS/475 September 2‚ 2013 Victor De Jesus Case Analysis In the case study titled Building a Megabrand Named Dwayne‚ the article focuses on the basketball player Dwayne Wade‚ and his business partnership with T-Mobile to create a cell phone called the Sidekick that will appeal to 20-somethings. This article explains how important the branding an item and advertising an item is to make the product a success. Dwayne Wade of course has help in the department of branding an marketing
Premium Management Michael Jordan Kobe Bryant
Marketing Plan: Adidas AG Taylor Fjeldheim Principles of Marketing Executive Summary Adidas AG sells sports shoes‚ apparel‚ and equipment in 170 different countries. There focus lies in football‚ soccer‚ basketball‚ running‚ training gear‚ golf‚ and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a
Premium Reebok Nike, Inc. Athletic shoe
DEATH SUMMARY Patient Name: Putul Barua Hospital No.: 135799 Room No.: CCU-4 Admitted: 01/07/2010 Deceased: 01/15/2010 at 0041 hours Admitting Physician: Joshua Stephen Gatlin‚ MD This 42-year-old gentleman was admitted on January 7th and died on January 15th. He was admitted with progressive cardiac palpitations‚ hemoptysis‚ and dyspnea. Please see his admission history and physical theme for details. HOSPITAL COURSE: Mr. Barua’s hospital course was characterized by a progressively
Premium Pneumonia Tuberculosis Pulmonology
This critical review is build up by first reviewing the objectives and motives of the paper‚ then the theory is reviewed‚ as well as the research method‚ the findings and the literary contribution of this paper. We end with a conclusion and a summary of the critique. Objectives and Motives The main purpose of this article was to determine if the Scorecard set up by the WWF had an influence on the environmental reporting practices of the Australian minerals industry. This Scorecard was a review
Premium Research Academic publishing Scientific method