1- Introduction 4 1-1 Over View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10
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international presence. DECIDING TO FRANCHISE INTERNATIONALLY With the increase in international franchising and its impact on marketing‚ a number of studies have been conducted on various related aspects. One first consideration in literature is what leads to the decision to go international‚ and how this stimulates marketing within the firm. It is first helpful to consider the relationship between parent companies and their subsidiaries‚ whether franchises‚ partnerships‚ or company-owned outlets
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IPL The Indian Premier League is a T20 cricket competition promoted by the BCCI and is modelled on the same lines as football’s EPL or basketball’s NBA. It works on franchise system wherein the teams (presently 8; going up to 10 from the next season) representing different cities are auctioned and the highest bidder is awarded the rights to own and run the team for ten years. Over a span of just three years‚ it has become a business phenomenon‚ even overshadowing what it stands for‚ that is cricket
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going to compare and contrast two selected businesses. I will concentrate on their ownership and their aims and objectives. My first business is Tesco the biggest retail company in Britain. My second business is McDonald’s one of the largest franchise fast food outlets in the world. The aim of McDonald’s is to serve good food in a friendly and fun environment and to provide good returns to their share holders. So the purpose of McDonald’s is to satisfy their customer with high quality of food
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approach is questionnaires. Gold Star may collect customer feedback by asking them to fill out their answers on a paper. Online questionnaires is also available for restaurant customers. For franchises and franchise applicants‚ a few sessions of meeting is necessary to help execute managers of Gold Star learning franchises performance and market statues. Some other general approach such as phone call and Email are also applicable for Gold Star to understand their customers. 4. How would you design customer
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wrong for the business that is nearly more than 70 years‚ what makes them fall so quickly especially in year 2003 and 2004‚ there are at least 2‚300 franchised businesses in Unites States‚ many that are successful‚ but there are difficulties in the franchise model‚ and Krispy Kreme with the combination of ambitions‚ greed‚ and inexperience in managed to stumble into most of them. As Krispy Kreme pursued its ambitious growth strategy‚ it was making mistakes in its finance department as well‚
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develop a franchise system. The Smoothie King brand has been recognized by Entrepreneur Magazine as being # 1 in the juice bar category for 15 consecutive years and has seen steady growth with approximately 610 franchised units in over 35 US states (www.worldfranchising.com). As with every franchise system there are series of steps from the initial interest in the franchise to the opening of a new location. Each step encompasses some form of information technology such as; the franchises support
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delight customers. To achieve high level of efficiency. E. Franchise: I. Requirements of Franchisee Apply for a Waffle Time Franchise 1. Submit application to the Franchise Officer or Area Manager. Franchise Application Form with 2pcs 2×2 picture Sketch map of proposed outlet location Letter of Intent (indicates the complete address of the target site 1. Upon submission‚ there will be a one-on-one Interview with Franchise Officer or Area Manager. 2. Applicant will then receive a feedback
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wants to increase revenue through expansion (“growth”) Analysing Case Data (Cause & Effect) barrier to international expansion may be RCR’s strict franchise criteria: liquid net worth of $1M USD‚ verifiable experience within the hospitality industry‚ desire and ability to develop multiple locations; $100K USD per restaurant franchise fee + 5% gross sales royalty fee + 2% gross sales fee. senior management committed to the market development model‚ but not all senior management committed
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The franchise agreement had stated that no royalties would be charged in the first 6 months and R15 000 worth of stock and equipment would be given. However‚ this did not make him much profit but because of the brand’s wide existence and growth in townships‚ he
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