SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
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Starting From Scratch Or Buying An Existing Business If you’re about to have a business‚ you’ll think about how to get it‚ by staring a new one or buying an existing one. Anna Bryant bought an existing salon when she had the chance instead of starting her own. The reasons for that are because she had no business experience or skills but she believes that she have the capabilities to run this salon‚ also she’s an entrepreneur for the first time and this will save her the time of the stating
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Ryan Simpson Marketing 476 Final Project Chick-Fil-A| GarnerR MK-476 FP Page #1 In this paper I will be giving a thorough analysis of the Chick-Fil-A company by discussing the history of the company as well as how the company was founded‚ the operations of the company‚ how the company gives back to the community‚ and how the company markets itself to the consumers. The reason I chose Chick-Fil-A to do my paper on is ever since I was a little boy Chick-Fil-A has always been my favorite fast
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activities of outsourcing all non-core management activities. EasyInternetecafe is finding that their current locations operate with too many PCs for the amount of business they receive‚ and they have no real strategic operating plan in place for new franchises that are opening‚ especially when it comes to their logistics system. The company has to determine whether they should outsource their logistics activities for store openings. Four alternatives are taken into consideration to help reduce overall
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Virgin Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail‚ the franchise will last until April 2012. Along with the Cross Country line‚ Virgin also won the West Coast franchise and took control on the 9th of March 1997‚ this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector‚ all of which had been completed in less than three-and-a-half
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C.) Variable Factors in Fitness Center There are five areas of interest that would be play an essential role in the variable factors for a fitness center. The first interest would include utilities. Lighting and water plays a crucial role in maintaining the livelihood for a fitness center. The fitness center uses water to provide hot or cold showers to their members after workout‚ water fountains are available on almost every hall‚ and not to mention swimming pools and hot tubs that uses large
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Chapter 2: Generating and Protecting Business Ideas Case Study – What a Spectacle! (p13 - p22) 1. A Franchise is when a franchisor of a business gives the franchisee of another business the right to supply its product or service under the same brand identity. Specsavers is a very successful franchise for example. 2. Apart from franchising‚ two sources of business ideas are identifying a market niche which involves noticing that something is missing from the market or that can be improved on
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this examination paper. This is a CLOSED book examination. May 2011 Course Title Small Business Development Course Code BUSI 1151/1494 Page 1 of 2 APPROVED Question One – Franchise (40 marks) a) Franchising is central to POD’s success. Explain the concept of franchise in your own words. (5 marks) The franchise model brings both benefits and limitations to a small but fastgrowing business like POD. What were the key benefits and limitations to the franchisor? (15 marks) (This question refers
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strategies involving partnerships will move CPW in a less competitive region in industry. Some partnering strategies with: Fast-food franchises McDonald’s Tim HortonsStarbucks If CPW is capable of partnering up or creating contracts with well-established franchises to sell their cereals‚ they are able to get their product into a new market segment. Franchises are able to differentiate and enter a new product in their menus‚ along with CPW able to sell their products in large chains of fast food
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Peaceful Rest Motor Lodge: Case Analysis The present operation of Peaceful Rest Motor Lodge is losing money and the occupancy is below the industry average despite the low price. Tristan Knaus must decide between making minor changes in the operation or joining a motel chain such as Days Inn and Holiday Inn. Critical Issues Advertisement and Sales Promotion The management does not use enough time or funds to advertise or launch sales promotions‚ resulting in low occupancy rates. This keeps the
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