strategic issues and analyze strategic alternatives. These also provide recommendations as to courses of actions the brothers should adopt to reach their goal‚ and proposed implementation plan. CURRENT SITUATION Stakeholders Preferences: * Go franchising (Paul) * Enhance vegetarian menu (Sam) * Preserve quality and control (Sam) * Realize $1.1M net income by 2015 (both Paul and Sam) *Avoid using line of credit (both Paul and Sam) Constraints: * Cash * One supplier of all store
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and Bistro Aromabucks café and bistro is serving in the industry for 3 years it is located at ARS Bldg‚ Mc Arthur High-way Sto Domingo‚ Angeles City. The café and bistro was introduced to us by friend who told that Aromabucks is never been into franchising. The group never had a second thought and visits the store to inquire and tell our concern. It was Monday morning at around 9am we visited the store and be able to experience the service while having an interview with the owner so then we ask Mrs
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scale. (cavusgil‚ knight‚‚ 2008‚ p 315). As an entry mode strategy‚ Mc Donald’s has considered franchising as About 80 percent of Mc Donald’s 30 000 plus restaurants world-wide are owned and run by franchisees. Also Entrepreneur magazine ranks Mc Donald’s # 9 on Top Franchises for 2013. The stats prove that there is vast amount of experience and a good success rate that supports selecting franchising in Vietnam too. The franchise business model allows its franchisee-members‚ management and shareholders
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Phase 2 DB2 In today’s discussion board we are going to definitions of exporting‚ counter trade‚ switch trading‚ counter purchase‚ licensing‚ franchising‚ collaboration‚ strategic‚ alliances and equity joint ventures. I will also be providing the advantages and the disadvantages of these entry mode expressions and the risks that are involved in each one. I will also be discussing if I were a manufacturing clothing manufacture what would be the mode of entry that would help to lower cost and to
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CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction Franchising is often described as a powerful economic engine which has played an important role in business growth and expansion for nearly half a century. The franchise business system is a fast developing segment and one of the most adopted growth strategy particularly in the retail sector. Franchising means that a franchisor sells the rights to use an established brand name and business model to a franchisee that is legally independent;
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Lack of enthusiasm on the part of a licensee Biggest danger is the risk of opportunism Licensee may become a future competitor 5. FRANCHISING Overseas expansion with a minimum investment Franchisees’ profits tied to their efforts Availability of local franchisees’ knowledge Revenues may not be adequate Availability of a master franchisee Limited franchising opportunities overseas Lack of control over the franchisees’ operations Problem in performance standards Cultural problems Physical
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and franchises • Therefore‚ chains no longer investing capital in hotels and sometimes not even supplying managers • This is known as using ‘asset-light’ strategies Example: [pic] 2) How does it work? For example - Franchising • Franchiser grants permission to the franchisee‚ to use its branded products or services along with strict information and details about a proven method of operating‚ support and advice on the setting up of the franchisee’s business.
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is through the control of franchising. Howard Schultz the owner and creator of Starbucks is quoted on franchising by stating‚ “Starbucks remain steadfastly opposed to franchising‚ so that the company could control the quality of its products and build a culture common to all stores”(MHHE). Starbucks uses bureaucratic control positively by maintaining control over its product and location sites. Negatively this can impact bureaucratic control when it comes to franchising. Unlike Starbucks‚ McDonalds
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BALIWAG LECHON MANOK ELECTIVE 1: FRANCHISING MWF 7:30-8:30 Marymhar Gomugda March 22‚ 2011 HISTORY The Lechon Manok craze swept the nation in the 1980’s. It was practically impossible for the ordinary citizen to leave his home and arrive at any destination without seeing at least two competing lechon manok kiosks in the streets. During this time‚ Dwight and Dolores Salcedo were busy trying out small new ventures simply to “earn a little bit more income to make ends
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Exam 2 1. How a clearly defined vision helps a business A. Vision produces direction – companies who spell out the vision for their company focus everyone’s attention on the future and detail the path a business will take B. Vision determines decision C. Vision motivates people- a clear vision excites and ignites people to action D. Vision allows for perseverance in the face of adversity. 2. Define strength‚ weakness‚ opportunity‚ and threats a. Strength- are positive
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