WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF OWNING A FRANCHISE? ADVANTAGES “Owning a franchise allows you to go into business for yourself‚ but not by yourself.” A franchise provides franchisees with a certain level of independence where they can operate their business. A franchise provides an established product or service which may already enjoy widespread brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base which would ordinarily takes years
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Gaps model of Service Quality The success of 7-eleven The Gaps model of service quality was first developed by Parasuraman‚ Berry and Zeithaml in 1985 and more recently described in Zeithml and Bitner in 2003. The model identifies four spectfic gaps leading to a fifth overall gap between customers’ expectations and perceived service. Knowledge gap The first gap may occur when management identify the customer’s expectation inaccurately. When the customer expectation has difference with the management
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case study: Häagen-Dazs Häagen-Dazs International Franchisees’ Renewed Focus on Employee Training Results in Increased Customer Satisfaction‚ Employee Retention and Sales SUMMARY International ice cream manufacturer and marketer Häagen-Dazs needed help implementing and introducing a new training and brand-awareness program. Members of the company’s marketing and operations team‚ as well as international franchisees‚ experienced tailored Disney Institute programs that explored the links between employee
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Synopsis With its sensational donuts‚ Krispy Kreme created a cult like following among their consumers and professional investors alike. Krispy Kreme’s simple business model was easy for most people to understand; they sold donuts‚ and the more they could sell the better the company did financially‚ or so they thought. From its IPO in April 2000‚ at the peak of the internet boom‚ Krispy Kreme was led by CEO Scott Livengood who expanded the company rapidly taking it from a small town donut shop
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Written assignment #1 Submitted By: Thomas Oester MAN 432 Small Business Management The overall environment of a company includes Demographic Trends‚ Socio-cultural Forces‚ Economic Forces‚ Technological Forces‚ Political and Legal Forces‚ Global Forces. All of them effect the business strategic decision. But many of the forces will have different effects on the company and influences small businesses in many ways. Demographic Trends are the most evident and predictable force. But‚ demographics
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IPL has turned out to be a money minting machine for the BCCI. In just three years of its existence‚ it is now a $4billion industry. The thing that makes the whole scenario interesting is that there has been hardly any investment on the part of BCCI. They just sold an idea‚ a concept which got widely accepted by the people. Now they stand to gain a large share of profit from the media rights‚ title sponsor‚ internet rights‚ theatre rights and auction money. There are three main stakeholders in
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Papa John’s Pizza is a well-established international franchise restaurant chain from USA and it is the third largest pizza company in the world. Berjaya Pizza Company Sdn. Bhd.‚ a wholly owned subsidiary of Berjaya Corporation‚ has signed a franchise agreement with Papa John’s International Inc‚ to develop and operate Papa John’s restaurants in Malaysia. Berjaya Pizza Company was also granted the first right of refusal for the potential expansion of franchise business to Singapore‚ Vietnam‚
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Why Snap Fitness Is Your Right Choice Starting your own business is a big decision. As you consider options‚ here are four factors that make us a proven business model with a history of success: The Fitness Franchise Opportunity is a Growing Industry Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected‚ fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can
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Introduction Nowadays‚ running business is being more popular as people think that running business could earn more than worker. However‚ in this competitive society‚ set up a totally new business is not easy. Also‚ expanding an existing business is not easy too. Therefore‚ franchise is a new trend of running business. Background Sunshine laundry was a private company‚ set up business and branches by the owner since 1993. And launch franchise to let people get in to this industry by 2002. Sunshine
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Subway Restaurant Overview Our organisational analysis focuses on Subway Corporation‚ a submarine sandwich Franchise which is the fastest growing fast food franchise in the world. The Subway headquarters is registered and operates in Connecticut USA. In 1965 Subway a private company owned by Fred Deluca set a goal of having 32 stores in 10 years. With only16 submarine sandwich shops operating in 1974‚ Mr. Delica realized that his goals were unachievable and decided to Franchise his stores
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