SWOT ANALYSIS Borders Group (or "the company") operates book‚ music and movie superstores‚ mall-based bookstores‚ as well as an online store. Borders Group offers eBooks through its online website‚ www.borders.com. Online retailing is a growing industry‚ and by leveraging its presence in the channel‚ Borders Group can retain its customer base as well as improve its revenues. However‚ the discretionary spending in the US is highly pressurized due to increased unemployment. As the cautious American
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FAST FOOD NATION Section I - The American Way Chapter 2 - Your Trusted Friends The concepts of conformity and organizational homogenization‚ while repugnant in a democratic society‚ can actually aid big businesses and more specifically franchises in promoting quality assurance and brand loyalty. Large corporations‚ such as McDonald’s‚ are able to maintain stability and control by removing any factors that may create unfamiliarity for their customers. The goal of McDonald’s is to create a fast
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@Boooo - What if you learned that Dunkin Donuts is not really a “chain” of restaurants‚ as you assumed‚ but a franchise. (Do you know the difference?) What if you learned Dunkin’ only does business through its franchisees? What if you learned the franchise owners are local people like you and me that realize that some people - maybe not you - like to do business with familiar brands that offer consistent quality. (Or maybe those people just like the nostalgia of getting the same donut their parents
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Case Study on RELE-Rouen: Language Immersion in Normandy Executive Summary Maxime is the co-founder of RELE-Rouen‚ a franchise language school under RELE at Rouen‚ France. The business took a downturn during the economic crisis from 2009 to 2011 and it has been losing money for three consecutive years. The franchise contract with RELE is due for renewal in two month. At this time‚ Maxime is presented with three options: 1. Renew franchise contract with RELE 2. Switch to OILT programs 3. Sell
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How to open a LaRosa’s In this report I will be talking about how to open a LaRosa’s pizza restaurant. There are many requirements that you have to fulfill and 8 steps to open a franchise with them. There are five reasons why you should franchise with LaRosa’s. They have dependable growth‚ good food‚ dedicated fans‚ a desire to improve the guests experience and superior training. Some of the things they are looking for in a franchise owner are: • Someone with any of the following: 1) a minimum
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Krispy Kreme began as a single doughnut shop in 1937 and grown quickly into a large public firm with franchise over the country in 2000 forward. It generated revenues through four major sources: on-premise retail sales (accounting for 27% of revenues)‚ off-premises sales to grocery and convenience stores (40%)‚ manufacturing and distribution of product mix and machinery (29%)‚ and franchisee royalties and fees (4%). Roughly 60% of sales at a store were derived from its signature product‚ the glazed
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Burger King’s grand strategyWhat are grand strategies? Grand strategies are comprehensive‚ long term plan of essential actions by which a firm plans to achieve its major objectives. Key factors of this strategy may include market‚ product‚ and organization development through acquisition‚ divestiture‚ diversification‚ joint ventures‚ or strategy alliances. There are three types of company implementing grand strategies‚ growth strategy‚ stability strategy and defensive strategy. Our company ‘Burger
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1. FRANCHISENAME: Aguillon Ventures‚ Inc.‚ 2. BRAND AND TRADEMARK: Max’s Restaurant 3. BUSINESS CONCEPT: Max ’s Restaurant is a Philippine-based restaurant serving fried chicken and Filipino dishes. What started out as a small café in the Philippines has successfully transitioned into a proud Filipino tradition that is also making waves in the global front as an international brand. Today‚ “the house that fried chicken built” has expanded to 123 local and 10 international branches. Max’s is more
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1) Wahoo’s would gain more profit without a monetary investment. Franchisees would use their money to fiance and operate a restaurant or more. Wahoo’s would receive a franchise fee and royalties which could be used to national advertising‚ improving the quality of service and invent new recipes. Whoo’s would be able to expand their restaurant quicker than they would be able to on their own. Allowing others a license to operate a business with the company name and the company’s regulations‚ will
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Krispy Kreme Doughnuts Teaching Note Background Krispy Kreme (KKD) has achieved spectacular growth in the last few years using an area developer model to expand geographically. This case examines the factors that have driven its growth and their sustainability in the coming two years. Students are provided with forecasts made by financial analysts at CIBC. They are then asked to identify and evaluate the assumptions underlying these earnings forecasts. Since the CIBC report does not provide
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