new products in order to sustain organic growth in the company as well as attract and retain customers. THI has two main operating strategies from which they generate revenues; company owned restaurants and franchising restaurants. The majority of the revenue generated comes from franchising however; in 2012 99.5% of restaurants were franchised while only 22 locations were company operated. There are two ways that THI franchises the restaurants‚ VIE (Variable Interest Entity) and FIP (Franchise Incentive
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Sole trader – Definition: A sole trader is a company started and run by one individual A sole trader - also known as a sole proprietorship or simply proprietorship - is a type of business entity which is owned and run by one individual and where there is no legal distinction between the owner and the business. Sole trading is widespread- A very large proportion of business conducted in the UK is undertaken by the trader working on his own usually providing his own money (capital) to start
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action for the company to take between franchising and syndication. Considering using a SWOT at first glance the decision to analyze the different methodologies using Porter’s Five Forces of Competition gave a more robust analysis within the restaurant industry. The choice of franchising was determined the logical choice over syndication for the company from a financial stand point and a quicker way to market to vie with its major competitors. Franchising offered a broader reach with fewer fiscals
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their building and add amenities/services‚ thus their profits and growth will rise. Franchising seems to be the best growth strategy for mid-sized hotels. By franchising they will be able to latch onto other sound hotels and branch on their base by using their name. This is what the Holiday Inn Express did that I used to work at. It was relatively easy to convert bedding standards and uniforms to meet the franchising expectations and then guests knew they were getting a consistent stay when they made
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Case 2-3 Illycaffe (B): The Starbucks Threat Question 1 What are Starbucks CSAs and FSAs? How do these advantages explain the chain’s success in the United State? Starbucks is origin from USA. Country specific advantages (CSAs) for USA are cowboy style. Whenever people think about American people usually will think about their cowboy style. This thing can be considered as their local culture that well known all around the world. Then‚ Hollywood industry that always had been followed by other
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owner of several eldercare centres‚ Calidad de Vida as it is called‚ has a cloud of dilemmas hovering on her mind. Victor Serna‚ an angel investor‚ has offered her three million euros as an investment in her company. However‚ Victor does not prefer franchising and had informed Gloria that he would rather she open up new centres with direct ownership and control. On top of that‚ he is demanding for a twenty-five per cent stake‚ a board seat with voting rights on all strategic decisions and the option of
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International Marketing Class #4 - Cultural environment of international marketing Culture : collective programming of the mind which distinguishes the members of one human group from another (Hofstede‚ 1980). Is the learned‚ shared‚ interrelated ways in which a society understands‚ decides and communicates. Elements of culture (determine the way we behave) Language: verbal & non-verbal Tradition‚ manners and customs Social interactions and institutions Values‚ attitudes and symbols Art‚ tastes
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return that they will receive a royalty payment. ( ex. Coca-Cola) Franchising Franchising is another form of licensing. Here the organisation puts together a package of the ‘successful’ ingredients that made them a success in their home market and then franchise this package to oversea investors. The Franchise holder may help out by providing training and marketing the services or product. McDonalds is a popular example of a Franchising option for expanding in international markets. Manufacturing Abroad
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1. | Question : | Microsoft decided to establish a corporate research laboratory in Cambridge‚ England: | | | Student Answer: | | because England is an ally of the United States | | | | to access the outstanding technical and professional talent available there so that they can attain world-class excellence in selected value-creating activities. | | | | because the local language is English | | | | because the company views the United States as a risky place to expand
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INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation‚ fashion retailing‚ market entry‚ branding‚ international marketing‚ Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process
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