Acer was founded in 1976 under the name “Multitech” and had a significant role in popularizing the PC use in Taiwan. The Brand name was firmed in 1987 and then Acer switched from technology manufacturer to world-wide recognized computer brand name. Strength: Acer has many innovations like the Aspire One laptop that let the user connect to the Net almost anywhere with 8 hours of battery live. Acer presented the Tempo Smartphone series in 2009 to compete in the lucrative mobile phone market. Acer
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1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
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----------------------- strengths weaknesses opportunities threats 1 criteria examples 2 Market developments? Competitors’ vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets‚ vertical‚ horizontal? Niche target markets? Geographical‚ export‚ import? New USP’s? Tactics: eg‚ surprise‚ major contracts? Business and product development? Information and research? Partnerships‚ agencies‚ distribution? Volumes
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Case Analysis: Accer‚ Inc:”Taiwan’s Rampaging Dragon” 1. Based on the information presented in the case‚ what type(s) of strategy (i.e.‚ international‚ multinational‚ global‚ or transnational) would you say is used by Acer? Based on the information provided in the case the type of strategy that is used is transnational. According to the text transnational organizations includes the ability to be more innovated and to meet the global demands and national
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This case traces the history of Acer as it builds a multinational from its home base in Taiwan. It explores the difficulties faced by an Asian company in expanding internationally and how Acer has overcome these with innovative strategies. The inherent tension between achieving global scale economies and large responsiveness is also explored. In the early 80’s the SWOT analysis on Acer Company was as follow: Strengths: - Leader on the national market - Low cost structure - Visionary and charismatic
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Introduction of Acer Acer ranks as the world’s No. 3 branded PC vendor‚ designing easy‚ dependable IT solutions that empower people to reach their goals and enhance their lives. Established in 1976‚ Acer Inc. employs 5‚300 people in more than 100 countries. Offering a complete range of laptops‚ desktops and peripherals‚ Acer has the right solution for all your home computing needs. Market Acer competes within the PC and peripherals industry providing a personal computing solution for consumers
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CH1: ACER INC IN CONSUMER ELECTRONICS 1.1 About Acer: Acer Inc is a Taiwanese manufacturer‚ produce of computers‚ smartphones and peripherals‚ among of the products are forcing on the low- to mid-priced models. Moreover‚ Acer is the world’s fourth-largest PC brand‚ is also the world’s third-largest notebook computer brand‚ has international operations management team‚ a total of 8‚000 employees in worldwide‚ 2012 consolidated revenue of NT $ 4‚295.11 billion‚ and operating net profit of 1.025
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The Acer Group Acer global mission statement “fresh technology enjoyed by everyone‚ everywhere”. The Acer group allied with other companies is globally one of the largest Manufacturers for PC‚ computer parts. Mobile computers‚ network server components etc... Starting in Taiwan‚ Acer was the market leader in thirteen countries around the world and ranked top five in thirty countries globally. With more than 120 enterprises in 44 countries‚ supporting dealers and distributers over 100 countries
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User Guide 1 © 2011. All Rights Reserved. Acer ICONIA TAB User Guide Model: A100 (Wi-Fi only models) and A101 (Wi-Fi+3G models) First issue: 06/2011 Acer ICONIA TAB Model number: __________________________________ Serial number: ___________________________________ Date of purchase: ________________________________ Place of purchase: ________________________________ 2 Table of contents Table of contents End user license agreement Getting to know your tablet Features and functions
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strategy for China？ Answer：Acer have a good chance to make China as their home market so Acer can capture critical economies of scale that will allow Acer to develop innovative new product for global market. And the other hand‚ Acer can use their image as global brand to building strong home market. 2. Acer is now the world’s second-largest PC Company‚ behind Hewlett-Packard. How can it sustain its growth? Answer: Acer Inc.‚ the world’s second-largest computer vendor‚ needs reengineering and repositioning
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