Almost Trouble-Free New Faces Synopsis The Botox case illustrates the accidental success of a product developed for an entirely different purpose. Originally‚ Botox was used in the treatment of crossed-eyes‚ but ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasn’t long before doctors across the United States were using Botox for treating wrinkles even though Allergan could not promote the product for this use. The case discusses the advantages
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The concept of a spherical Earth dates back to ancient Greek philosophy from around the 6th century BC‚ but remained a matter of philosophical speculation until the 3rd century BC when Hellenistic astronomy established the spherical shape of the earth as a physical given. The Hellenistic paradigm was gradually adopted throughout the Old World during Late Antiquity and the Middle Ages. A practical demonstration of Earth’s sphericity was achieved by Ferdinand Magellan and Juan Sebastián Elcano’s expedition’s
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Distribution Channels of Philips Domestic Appliances and Personal Care Products in Chinese Economic Transition -- A Case Study Don Y. Leea ‚ Gangling Chaob and Weiling Yec aHong Kong Polytechnic University‚ Hong Kong b‚cShanghai University of Finance and Economic‚ China Address for Correspondence: Don Y. Lee PhD Associate Professor of Marketing Department of Business Studie Hong Kong Polytechnic University Hung Hom‚ Kowloon Hong Kong Special Administrative Region China Telephone: 852-2766-7119 Facsimile:
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In the 20th century‚ a broad theoretical distinction was frequently made between flat and round characters. Relying on E.M Forster’s book _Aspects of the Novel_‚ this present essay is meant not only to delve into the features of the two aforementioned types of characters‚ but also to investigate the extent to which this classification is always applicable and valid. Therefore‚ it will be divided into three major parts: The first part is going to cast light on the traits of a round character. A study
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Case: The New Beetle 1) What are the Various Target Markets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the new Beetle to each group? a. Baby Boomers over 50‚ have nostalgia for the bug as this was most likely their first car and it will bring back fond memories of the past PRO’S: loyal following from their generation previously CONS: This demographic
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and society at large1. Nowadays‚ CSR becomes more and more popular among big companies because it makes them able to be perceived in better light‚ by their customers. In current dense market‚ firms have to fight for the customer by offering something new or unique. They use CSR in order to create customers’ loyalty based on distinctive ethical values. On the other hand‚ many critics claim that the only reason why companies implement social projects is the benefit which they may generate by being perceived
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the “torturous” 9 months prior. For most kids‚ this is the best time of their lives. During these glorious 3 months the sun is out‚ they can play all day‚ and the best part- no homework. Most parents and teachers also take advantage of these 3 school-free months to take vacations and spend quality time with their kids. While most are overjoyed when the bell rings on the final day of class‚ most fail to realize that summer vacation is truly detrimental to not only the learning process‚ but to a child’s
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Like Dolmens round my childhood analysis In this poem John Montague compares old country characters to megalithic tombs. In the first stanza Montague describes the personality of the loner Jamie McCrystal‚ a man who sang tuneless songs to himself. Jamie was a kind man who fed the birds and gave John a penny for sweets every week. John Montague states the fact that his house was robbed and ransacked for money after he died at home. In the second stanza‚ the poet describes an unusual old lady who
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PEST Analysis of Philips company All business entities are under the pressure of different factors inside and outside the organization. In order to survive in the global environment‚ companies in building their strategies have to aware of the outside forces such as political and economic situation inside the country and in the global community‚ new technologies in the market‚ socio and cultural influences. POLITICAL FACTORS Political factors that affect the activity of an organization are: tax
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nowadays‚ the answer would be different. The new wine industry players such as Australia‚ the United States and Chile are changing the global industry structure‚ leading the global industry trend‚ and challenging the traditional wine makers by introducing innovations at every stage of the value chain. This article analyzed the development of global wine industry from the old world to the new based on Case 2-1 Global Wine War 2009: New World Versus Old‚ and gave some advice to the both sides
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