INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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Brand Equity to Customer Loyalty An examination of brand equity leading to customer loyalty in the clothing industry using the Loyalty Ladder model. Abstract Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch‚ Marks & Spencer‚ H&M and apply each company to the Loyalty Ladder. Methodology – Secondary literature
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Building Customer Loyalty - You Decide DeVry University‚ BUSN258 March 14‚ 2013 You Decide As a general manager‚ it is important to identify the issues interfering and affecting the relationship with your customer. After carefully examining all of the facts of the problem‚ it is important to find a solution and providing the customer with a satisfactory answer. First of all the company needs to fix the problem as soon as possible. One way of fixing this problem‚ is by providing
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the main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit. Studies were also conducted in the financial services industry show that increasing customer loyalty by 5 percent could lead to 25-75 percent profit
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Marketing Dr. Arni Arnthorsson Customer Satisfaction‚ Loyalty‚ and Empowerment 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys‚ in order to measure the satisfaction of their consumers because the importance of consumer satisfaction
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Is brand loyalty of consumers affected by a financial crisis? The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns‚ consumers are trying to better manage their expenses due to uncertainty for the future. In such cases‚ their brand loyalty might be shaken. Especially for UK consumers‚ whose purchasing power is lower than the other nations‚ the situation in the beginning of 2010 seems to be much more difficult. Hence‚ the purpose of
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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SETTING INTRODUCTION Most anyone will agree that customer service is one of the most important parts of your company ’s overall strategy to conducting business. Without customers you really don ’t have a business. Every company either has or thinks it has good customer service. However‚ if certain steps are not taken to ensure this‚ the reality of their situation is often far worse than their current perceptions. Customer feedback is an excellent way to track and measure your level of
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Gender differences in customer loyalty 1 Introduction The purchase of food covers a wide range of private consumption. In recent years there has been a trend of groceries and small shops that close their doors because of the ruinous competition from supermarkets. This evolution could largely affect our daily routine as there is… (human conversation). The importance of this topic raises the following research question: Is female loyalty towards local merchants enough to enable them to compete
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