Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong. To achieve this objective‚ Pfizer needs to enlarge and rectify their marketing communications‚ (such as‚ adjust their promotional tools‚ differentiate their products...etc). Introduction Pfizer Inc. is established since 1849 by Charles Pfizer and Charles Earhart and up till now‚ it has 150 countries using their pharmaceutical
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CASE STUDY RAVI SOAP FACTORY COMPANY OVERVIEW PROBLEM DEFINITION: DECLINING SALES VOLUME The company is currently experiencing declining sales volume due to a stiff competition in the market. Customers are switching brands based on television commercials. Since the arrival of cable television in the terai region in 1997 ‚the companies like HLL ‚ Nirma ‚P&G‚Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing
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Linda McLaughlin is the marketing director for Northern University Intercollegiate Athletics and is facing the challenge to build a marketing plan with the target to increase the number of fans watching the university football games. Northern University has a stadium with more than 30000 seats. Due to a NCAA requirement the university is required to fill this big stadium with an average of 17000 paid viewers. During the last 2 years the average number of viewers has dropped below 10000. Reasons
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a proper feasibility study should have been carried out to identify the problems with the existing system. This feasibility study should also have stated the proposed scope and goals of the new system‚ and should have summarized the economic‚ technical‚ and organizational feasibility and impacts of a new system. Also‚ instead of setting up a team‚ they only made a single person do the work on this project which is wrong as it might result in kickback for the project in case that person
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International Free Trade Word count: 1‚480 Every day Australia and Australians benefit from international trade. Australia has a population of only 22 million people and trade generates a global market of a growing seven billion. All around the world people are consuming Australian food and using locally produced products‚ whether it be operating computers with Australian software or drinking Australian wine. While many economists and organisations adopt and support the benefits of a free trade
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trading because it is simpler. Today‚ globalization took place wherein countries can interact to each other which means the trading system also emerged. Here comes free trade and protectionism. There are two authors that originally tackled about the free trade. One of them is Adam Smith. He pointed out the benefits of unrestricted trade or the free trade and
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damage. The company also takes part in various social causes The company likes to keep in touch with its loyal customers through its newsletter where once signed up a person is a part of the “Innocent Family”. The company has also been hosting a free music festival called Fruit Stock which has been very successful over the past few years so much so that that the response last year was a little too much for the company to handle. Thus Jamie Mitchell‚ Innocents highly qualified current Managing Director
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Marketing Solutions Volkswagen India Case Study Innovative campaign inspires 2‚700 car recommendations in 4 weeks Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018‚ India has become a key component of its strategy. India is currently the world’s second fastest growing car market‚ with shipments expected to more than double by 2018.1 As a relatively
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Tony Tan Caktiong and his brothers put up a two-branch ice cream parlour in Manila’s commercial districts of Cubao and Quiapo during 1975. It got expanded as they include hot sandwiches‚ burgers‚ and other meals. Their business was successful though it eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look
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Grafik Marketing - Case Study Root Cause: Senior managers are not tech savvy‚ and require reverse mentoring by younger employees who have grown up on computers. Analysis: In traditional mentoring‚ a seasoned executive might impart his wisdom on a young up-and-comer about career development or leadership. However‚ a growing phenomenon called reverse mentoring (or reciprocal mentoring) gives entry level‚ often tech savvy employees the chance to school senior executives about business interests
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