Question 1: 1. What are the relevant facts? (10 marks) • Annie‚ a copywriter for Laird and Laird (L&L) Advertising‚ has been assigned to Bud’s Best (BB) bacon account. • Lance Willard is a popular Hollywood movie star‚ has signed 1 year contract with BB bacon for product testimonials (when given by celebrities known as celebrity endorsements). • President of L&L‚ (Victor) explains to Annie that Victor has signed an affidavit swearing that he is a bona fide user of BB bacon. • Although
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Cited: "Ponzi" Schemes." U.S. Securities and Exchange Commission | Homepage. SEC‚ n.d. Web. 31 Oct. 2012. . Jennings‚ Marianne. Business ethics: case studies and selected readings. 7th ed. Cincinnati: West Educational Pub.‚ 2012. Print.
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the author has introduced some new management/leadership concepts from those successful Christian leaders’ many years of experience‚ in order to help other Christian managers to learn. I think this is a very interesting book and fresh view for business student‚ especially for unchristian students. Since I came from China that Christian is not very popular in there‚ I am not familiar with this religion. So there are many management ideas in the book make me very interesting in. For instance‚ in
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The ‘Parable of the Sadhu’ discussed how a group hiking up the Himalayan Mountains encountered an ethical dilemma and how their decisions are similar to corporate ethics. This article presents a complex situation in which immediate action was necessary. In briefly‚ a group of multi-national individuals embarked on a trip of a life-time up the mountain. Along their journey up‚ Sadhu‚ an Indian holy man‚ was discovered naked and barely alive by the group of multicultural mountaineers. Each ethnic group
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Chapter 3: What‚ in your view‚ makes a company “good” or “bad”‚ particularly if you start with the idea that ethics is an important part of your evaluation? Why? According to the Webster’s dictionary‚ good is defined as a favorable character or tendency. Every company has the option of being good or bad. One wrong move can turn a good company bad and one right move can turn a bad company good. Companies that use cheap labor versus companies that use high paid‚ highly educated labor are not bad
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The Inside Man The film depicts a gang of robbers broke into a bank and seized customers as hostages‚ and threatened the police. "I have planned a perfect bank robbery"‚ the head of the gang said‚ this is a battle of wits‚ not a battle of force . Sure enough‚ the police have not used the "SWAT"‚ "lone hero" insist forcing‚ but got a hostage negotiation experts attempt to rely on rhetoric subdued. However‚ this did not work. Looks like the robbers who rob the bank when they faced the enormous
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1.0 INTRODUCTION As for our introduction‚ we would like to start with the company that we have chosen DiGi telecommunication. DiGi have been doing many corporate social responsibilities. We will be introducing the many CSR that they have been doing to help us to extend our knowledge about the company DiGi. DiGi won the CSR award for overall Corporate Social Responsibililty (CSR) programme in Malaysia. In addition to the award for the best overall CSR‚ DiGi also won the categories for “Best Workplace
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References: http://www.idm-diversity.org/eng/dmanagement.html http://www.nation.com.pk/business/24-Jan-2011/Managing-workforce-diversity-in-Pakistan http://www.goethe.de/ins/pk/kar/uun/enindex.htm
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Challenges China has been under the communist party rule for many decades. The communist party exercises absolute power over legislations and economic & cultural institutions. Unlike western economies where the government promotes transparency for doing business; in China rules and regulations are not so transparent or absolute. Large manufacturing businesses can come under various regulations and bureaucracies‚ China promotes a form of social network called guanxiwang‚ where guanxi [10] is the relationship
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and production to meet the challenges in the smartphone market‚ in which‚ because the devices are computerlike‚ software and services are becoming crucial. Apple’s iPhone and the Blackberry‚ made by Research in Motion‚ which are dominant in the American market‚ have shown impressive growth.
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