■ The Brita Products Company ◎ SWOT Analysis Strengths Market leader in pitcher filter category‚ strong brand image Large retail distribution system‚ presence in multiple channels (“Class to Mass”) Loyal customer base‚ repeated purchasing replacement filters Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns
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university education be free for everyone? In the modern world‚ education plays a great role in developing people’s knowledge. Higher education imparts special knowledge to students and helps them to hone their skill in their field of interest. Therefore‚ further education should be provided to university students free of cost. However‚ in developed countries with a large population and underdeveloped countries which are poor this idea will not be feasible. This essay will argue that higher
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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a Yasmin Leal Air Pollution Introduction- (Attention Getter) When people think about air pollution‚ they usually think about smog‚ acid rain‚ and other forms of outdoor air pollutants. But did you know that air pollution can exist inside homes and buildings? In the article “Air Pollution Fatalities Now Exceed Traffic Fatalities by 3 to 1”‚ Bernie Roberts (2002) says that 70‚000 people die each year from the effects of
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doesn’t happen to the students in Europe‚ the students there can learn in college for free or almost free. “According to Washingtonpost.com there are 7 countries that Americans can go and study in English language for free. In Europe they offer education to the students until college‚ in Germany‚ Finland‚ Sweden‚ France‚ Norway‚ Slovenia‚ and Brazil are all offering them a place to learn for free. So when college is free‚ of course there will be more students by the reason that they don’t have to pay
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Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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Solutions for Baby Dumping Problem Nowadays‚ baby dumping cases always an issue at newspaper‚ magazine and also internet. Every day‚ the numbers of baby dumping cases increase and these cases can worry us. We cannot imagine there are people who are willing the baby dumping and them leave their babies die at place that we cannot imagine like dustbins‚ rivers and travelling bags. They do not feel their behaviour is wrong because they throw their own babies‚ while the animals still loved their
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at 2012. Notice that the PV in 2004 remains at $16.82. This makes sense‚ since the value of a firm should not depend on the investment horizon chosen for valuation. We have reduced ROE to the 10% cost of capital after 2010‚ assuming that the company will have exhausted valuable growth opportunities by that date. With PVGO = 0‚ PV = EPS/r. So we could discard the constant-growth DCF formula and just divide EPS in 2011 by the cost of capital: The keys to the company’s future value and growth
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DragonFly corporation case Dragonfly Corporation is high end teenage clothing stores based in Seattle. It was founded in 1994 by Janet and Michael Thompson former buyers in a department store‚ and mostly financed by Janet`s parents. Unfortunately once launched the store didn’t live up to the expectations; the sales were insufficient‚ margin too small‚ they had inventory management problem and started to fall behind in the rent payment. To offset their losses and the inventory surplus‚ they decided
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