Take your corporate brand or brand of any product/ service that your organization offers. What is the promise of the above brand? Also identify the brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States
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Running head: OWNERS’ EQUITY PAPER Owners’ Equity Paper University of Phoenix ACC 423 January 21‚ 2013 Owners’ Equity Paper Stockholders’ equity‚ shareholders’ equity‚ and corporate capital all define the owners’ equity in a corporation. The stockholder’s equity normally has three categories that appear. The three categories are: capital stock‚ additional paid-in capital‚ and retained earnings. Capital stock and additional paid-in capital makes up and represents the contributed (paid-in)
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Adams’ Equity Theory Balancing Employee Inputs and Outputs -------------------------------------------------------------------------------- If you pay "peanuts"‚ you may get "monkeys". © iStockphoto/RedBarnStudio Adams’ Equity Theory calls for a fair balance to be struck between an employee’s inputs (hard work‚ skill level‚ tolerance‚ enthusiasm‚ and so on) and an employee’s outputs (salary‚ benefits‚ intangibles such as recognition‚and so on). According to the theory‚ finding this
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Electronic copy available at: http://ssrn.com/abstract=2185653 1 A TAXONOMY OF INTELLECTUAL CAPITAL: 2006-2009 POLISH BANKS PERSPECTIVE Karol Śledzik* University of Gdansk Faculty of Management Department of Banking ul. Armii Krajowej 101 81-824 Sopot‚ POLAND ABSTRACT The main goal of this paper is to present practical application of taxonomy (Multidimensional Comparative Analysis - MCA) to measure the level of intellectual capital of banks using VAIC™ (Value Added of Intellectual Coefficient)
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1) When Don Benito came across the land he described as the ‘Garden of Eden’ he saw a valley filled with oaks and other trees‚ many unknown in Spain. They arrived in the middle of summer but there were towering mountains on the horizon covered with snow. Hills encircled the gentle‚ golden valley‚ which was filled with an intense blue sky‚ luminous air‚ exuberant forest‚ and fecund earth bathed by streams and a river called the Mapocho. Pedro realized this was the right place after one look. This
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Marketing Management Abstract The following examines the answers given in an interview of a loyal Apple products consumer as they pertain to both brand equity and positions concepts. It will go on research the Apple brand by identify targeted market segments‚ how it developed its brand loyalty and where it chooses to position itself in the market. Introduction The Apple brand has taken on a life of its own over the last decade. The following explores one person’s opinions on Apple and why they
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MANNERS MATTER! Try four easy ways to teach kids how to behave © 2002 By Dr. Charles Fay In all parts of their lives‚ children with great manners have a powerful advantage over those who do not. They make friends easier‚ get along better with their teachers‚ and eventually make much better employees and spouses. Here are four techniques that will give your child this life-long gift: Tip No. 1: Make a list Sit down with your kids and make a list of the specific behaviors polite people
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Ethics Case: Livent – When Maria…When? Summary Livent‚ a successful live entertainment company‚ known for performances of Phantom of the Opera‚ Ragtime‚ and Sunset Boulevard‚ was sold in 1998
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Tiempo’s To Be Free‚ numerous aspects of freedom were emphasized and highlighted. One of them is national freedom‚ as seen in the three different historical periods: the American‚ Spanish‚ and Japanese colonisation. Another aspect of freedom is also highlighted in the personal life of the servant‚ Rubio‚ before and during his wedding. This scene emphasizes the fact that “to be free is to feel free.” (Tiempo 274) In addition‚ it also emphasizes the general theme of freedom in the book: being free was feeling
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The documentary “Aging Matters: End of Lives” takes an in depth look at the aging population and how fast it is growing‚ It details the effect on the population as a whole in providing adequate care for our aging populations. It is a difficult task to even mention death to some people‚ but death is a natural process we all as humans will go through. The act of dying scares most people‚ and the thought of not dying how they would want to die is even more fearful for them. Dying scares me but I understand
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