Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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phenomena that is emerging rapidly between businesses all over the world‚ and it has affected the businesses at all sizes in many aspects. This research is looking at the small businesses‚ and its importance in the market and economy‚ EC and its benefits and limitation‚ and what impact has electronic commerce had on the businesses. Small Business: Definition: A small business may is a business with a small number of employees. The definition of "small business" often different by country and industry
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of the countries presenting favorable environment for business survival and growth‚ others present difficult conditions. Tax systems and regulations also differ across countries and so does the level of government intervention in business activity. For example‚ in United States‚ the Internal Revenue Authority requires companies to submit tax returns annually on April 15 (Dibb & Lyndon‚ 2004). Government intervention is minimal and the business environment is much favorable. Political stability
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Macro-Environmental Factors Vietnam is a peninsula‚ which located in the Southeast Asia monsoon zone. Its long narrow territory stretches 1700km from north to south and in the center a mere 50km from east to west‚ the territory looks like a dragon stand at east of the Indo-Chinese peninsula. The coastline‚ which extends for 3260km‚ has fine beaches and archipelagos. It not only has beautiful landscape attracts countless tourists and also can get rich seafood‚ provided favorable conditions for raw
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Challenges facing small business in Kenya |Indeed‚to come with a logical definition of a small scale business is not that easy.It is dependent of quantity of output‚say number of | |employees‚stakeholders and also varies from one industry or firm to any other. | |A small scale business I can assert to be managed in sole proprietorship or partnership and whose output is relatively small. Since colonial | |times‚Kenya has had
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The purpose of this paper is to discuss external and internal factors affecting McDonald’s management functions. This will be accomplished by explaining how McDonald’s deals with each of the external and internal factors. There were three factors that were chosen to outline the success of McDonald’s corporation. The first factor is globalization‚ which is define as closer contact between different parts of the world‚ with increasing possibilities of personal exchange‚ mutual understanding and friendship
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Small Business affected by Financial Crisis The purpose of this research study is to review how small businesses are affected by economic crisis‚ to assess the effects of marketing strategies on business performance and to identify strategies that can help small businesses grow in troubled times. The following 5 literature reviews attempt to demonstrate and support the hypothesis. In a research article by Jeffries (2011) stated how there are four ways to bounce back after a recession. The four
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business. A small business can also borrow from families and friends. In contrast‚ companies raise finance by issuing shares. Large companies often have thousands of different shareholders. The sources of finance; The money needed to start a business is called business finance. This resource will look at some of the possibilities. This factor can be defined as long term and short term factors. We need to remember that some sources of finance will be appropriate for some businesses but not for
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As a part of the Hilton Group‚ Double Tree has ‘HHonours’ loyalty program. Today this program works in more than 3500 hotels‚ has 50 airline partners and gives an opportunity to its members to earn both miles or point for stay. The HHonours has three levels of membership: gold‚ silver and black with different upgraded system of rewards. Also the members can use the rewards in golf‚ cruises‚ entertainment parks‚ car rentals‚ shopping and dining (www.businesstravel.about.com). 2. Price elasticity
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A businesses success is determined by many factors‚ such as profits gained‚ customer satisfaction‚ employee satisfaction‚ and owner satisfaction. These successes are usually the output result of effective co-operation in the workplace. However‚ there is a certain barrier that hinders the process of good co-operation‚ they are known as “resistance to change.” There are two types of resistance in organizations‚ these are known as functional resistance and dysfunctional resistance. Functional resistance
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