CORPORATE HISTORY. Akio Morita‚ Masaru Ibuka‚ and Tamon Maeda (Ibuka’s father- in- law) started Tokyo telecommunications Engineering in 1946 with funding from Morita’s father’s sake business. The company produced the first Japanese tape recorder in 1950. Three years later‚ Morita paid Western Electric (US) $25‚000 for transistor technology licenses‚ which sparked a consumer electronics revolution in Japan. His firm launched one of the first transistor radios in 1955‚ followed by the first
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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We at Costco we identify with being social responsible not only to our environment if not with our own enpleados. we believe our employees deserve fair wages that enable them to live a happy life happy employees also help us sell more and provide better treatment to our customers. Likewise we support increasing the minimum living wage. our senior vice president of human resources and risk Patrick Callans management says "We support increase increasing the federal minimum Because we feel like wage
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relevant amount of literature regarding social responsibility of corporate management‚ mainly articles and academic publications‚ has been produced in the last decades. Depending on the source‚ however‚ different understandings‚ approaches‚ and interpretations stand out clearly. The web is also rich of material that‚ while at a first impression may seem “marketing” oriented‚ is often directly related to the widely disputed concept of Corporate Social Responsibility (CSR). Within this considerable
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Social Responsibility and Market Failure: A Position Paper Social Responsibility refers to the loyalty of the executives of a company to important social objectives as opposed to shareholders‚ employers‚ and owners. A socially responsible company is much more likely to try to keep customer service high and prices lower‚ even though increasing prices would be in the better interest of the business. It is important for the economy because a socially
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Introduction: In modern society‚ although there is no general common sense of what constitutes of Corporate Society Responsibility (CSR) and how much of it requires to firms‚ it is quite necessary for managers to have a better understanding of CSR and carry it out. Similarity‚ stakeholders also need to know it well. In early research on CSR‚ it was referred that the firm paid more attention to social responsibility (SR) than CSR (Carroll ‚1979). The reason can be that the firm’s dominance in the business
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EJBO Electronic Journal of Business Ethics and Organization Studies Vol. 12‚ No. 1 (2007) Positioning Stakeholder Theory within the Debate on Corporate Social Responsibility Manuel Castelo Branco Lúcia Lima Rodrigues Introduction The present-day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The European Commission defines it as “a concept whereby companies
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Preliminary Draft - Comments Welcome CORPORATE SOCIAL RESPONSIBILITY: DOING WELL BY DOING GOOD?* RAY FISMAN GEOFFREY HEAL VINAY B. NAIR# Abstract We provide a framework for analyzing corporate social responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures
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Corporate Responsibility and Marketing Strategies Examine Apple’s current position on the company’s ethical and social responsibilities‚ and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. In addition to maximizing profits‚ one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because
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Corporate Social Responsibility: An Analysis of Google Introduction The concept of social responsibility began in the 1950s‚ along with the study of its relationship with business (Archie 1999; Frank‚ Peter 2005). Although the discussion between social responsibility and commence appeared early‚ it is attached much or more attention today‚ especially when we come into an era where globalization has become an heated topic. In other words‚ the global furious competitive market environment has
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