ExxonMobile: Social Responsibility in a Commodity Market Company Case 5 MKT 550 Chris Boisvenu Introduction This particular case deals with ExxonMobil and its social responsibility in a commodity market. ExxonMobil is the world’s largest publicly traded international oil and gas company. They hold an industry-leading inventory of global oil and gas resources. They are the world’s largest refiner and marketer of petroleum products (ExxonMobil‚ 2013). This case deals with the everyday struggle
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The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
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scenario and more competing corporations of the world. Corporate social responsibility is also referred as corporate conscience‚ corporate citizenship‚ social performance‚ sustainable responsible business/responsible business and so on by scholars and business leaders. CSR is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact
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“Social Accounting Practices in India as a Corporate Social Responsibility” soniuttranchal@gmail.com Concept: The concept of Social Accounting originated in different forms by Adam Smith in 1776‚ Later on‚ Karl Marks and Engel also expressed their views about social costs in 1844. Pigou in 1920 also elaborated the divergence of Social and Private Costs. The concept of social accounting was clearly introduced in the 1970’s and later this concept received serious consideration from
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the foundation‚ which is to help‚ improved the quality of education. We want to clarify how Insular Life Foundation is related to over all mission and vision of the company? Answer: The foundation has its own vision‚ which is aligned to the corporate mission. “Committed partner for self-reliance and helping communities we served.” The key words in our vision are commitment‚ self-reliance and helping communities. When we say commitment‚ it refers to longevity. We make sure that in every project
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In recent years‚ the concept of ethics and social responsibility are essential in the business world as society is increasingly paying attention on the social responsibility of the companies and the ethics of their managers. According to Post et al (1996)‚ ethics refers to standards of behaviour and moral judgement differentiating right from wrong. In addition‚ Bartol et al (2003) defined managerial ethics as “standards of conduct and moral judgement managers’ use conducting their business”. The
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and internet advertisements‚ and social media. Promotions include in-store displays‚ sweepstakes‚ merchandising materials‚ and major events focusing on products and tie-ins with various consumer products companies. Marketing strategy: Mattel’s global marketing success can be linked to its new-product development effort. Mattel markets as much as 80 percent of its product offerings to a global audience‚ with just 20 percent geared to individual country markets. Mattel’s product introductions
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ExxonMobil: Social Responsibility in a Commodity Market 1. Consider and discuss the impact of the rising price of petrol on as many other products and services as possible. Petrol is one of the most demanded products on earth. Because of this‚ not only the petrol prices are rising‚ but also the prices of those products‚ that are petroleum related products. In the service sector‚ the costs for transportation (trucking‚ air cargo‚ sea and rail carriers) are rising because of the rising costs
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TITLE PAGE CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE BY EZEIGWE‚ GRACE CHINYERE BA/2007/163 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINSTRATION‚ CARITAS UNIVERSITY‚ AMORJI- NIKE‚ ENUGU‚ ENUGU STATE. IN PARTTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE (B.Sc.) DEGREE IN BUSINESS ADMINISTRATION. AUGUST‚ 2010. CERTIFICATION
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Name: Aja Mariama Danso Kaplan ID: C0357076 LJMU: 480466 Topic: Corporate Social Responsibility- The Evaluation of the Co-operative Bank’s CSR and Ethical Stance Contents Page 1. Introduction ………………………………………………………………….. 2 2. Corporate Social Responsibility ……………………………………………... 2 2.1 Carroll’s CSR Models ……………………………………………………. 2 2.2 Modern CSR Argument ………………………………………………….. 3 2.3 Introduction of 3C-SR Model ……………………………………………. 3 3. The Co-operative bank
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