Mountain Dew: Selecting New Creative The successful ‘Do the Dew’ campaign of the PepsiCo soft drink Mountain Dew was in its eighth year. As‚ the marketing managers realized that the tag line had lost consumer interests‚ they changed the direction of the creative. The target market for Mountain Dew‚ however‚ remained the same. Mountain Dew’s ad campaign between 1995 and 1999 did not fare extremely well. A new marketing concept must be developed to rejuvenate consumer appeal towards Mountain Dew.
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Antamina Case Study Analysis Introduction & Context The Antamina Mining Company (“CMA”) faced a set of critical decisions related to technical‚ logistical‚ political and financial challenges for establishing copper and zinc mining operations in a remote area of the Northern Peruvian Andes in the 1990s. This analysis is based primarily on the SEKN Case Study from March 5‚ 2007‚ entitled “Moving Mountains: The Case of the Antamina Mining Company”. Specifically‚ we considered the following
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been done differently. The craft brewing and distilling business has exploded over the last decade due in part to the relaxation of many states liquor laws combined with the growing support for buying local. Yet the trend that is developing is that craft brewers find themselves in need of capital for expansion‚ distributions to original equity investors‚
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(DOE) to site‚ construct‚ operate‚ and close a repository for the disposal of spent nuclear fuel and high-level radioactive waste. Ten sites were chosen by DOE for potential consideration and in 1987‚ Yucca Mountain in Nye County‚ Nevada was selected as the lone site to be studied. Yucca Mountain is part of a six-mile-long volcanic ridge on federally controlled lands on the edge of the Nevada Test Site. It was planned for the repository to be built approximately 1‚000 feet below the land surface and
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The Rocky Mountain Fur Company’s fur traders were licensed to trade only to do trade with the Indians‚ but they set out to trap and hunt instead. What they didn’t realize was that two Indians had been killed just a few weeks prior in a skirmish with the Missouri Fur Company and the situation in the area was hostile. For years‚ the Indians had only known tense relationships with the white men and the death of two of their own created a tense environment for the new Rocky Mountain Fur Company. When General
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What’s brewing at Whitbread? Below is summary of macro factors that influenced Whitbread’s decision makers to exit the brewing industry. Prior to 2000‚ the UK market for beer peaked in 1979 of approximately 41.2 million barrels (BBPA‚ 2008) in combined on-trade and off-trade‚ sales. Since then there has been a decline due to sociocultural & socioeconomic factors. [pic] Up until the 1980’s‚ socialising in a local pub or working man’s club was largely male oriented with the consumption
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About Gander Mountain Attain from store Gander Mountain which was formed as a gunsmith department in 1979‚ Wilmot‚ WI. To make more of the extravaganza of different sports items such as guns as well as jackets and boots it became more popular because of variation in equipment’s which usually got sold on this store for use by people who like to be hunters or sports players interested in improving the way of approach. See numerous ways in which there is a selection of items which are usually sold on
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work. Even though both groups were given free treatment only 48% of the group that just received a free doctor visit and medicine were cured. By contrast 100% of the group that received the medical treatment‚ cash stipend and follow up treatment were cured. The extra food‚ child care and transportation made the difference. Farmer work with world renowned doctors to get a grant to treat MDR-TB along with Jim Kim they explained that when only one drug company makes a medicine they price gouge. Farmer
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Footwear Industry today. However‚ due to fashion-related and seasonal fluctuations‚ the demand of shoes is rapidly changing. The highly unstable demand controls the footwear market. Customers want more diversity in footwear‚ so the strategy of the companies must cater to customers demand. Therefore‚ the purpose of this study is to show you Nike’s current situation‚ and its market position. Background of Nike Nike is the world ’s leading designer‚ maker and distributor of athletic footwear‚ apparel
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the Chisos Mountains impacted the past and present society? How has the significance of the mountains changed over time? How will these mountains impact the future? The Chisos Mountains has impacted the past and present society in many different ways. In the past‚ these mountains were the base of several Native American raiding parties. But eventually‚ soldiers drove the Native Americans north‚ away from the mountains. Soon pathways were established going through the Chisos Mountains to travel to
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