IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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The free land is not free The author of “In the Land of Free”‚ Edith Maud Eaton‚ with pen name Sui Sin Far‚ was not a direct immigrant from Asia to the United States‚ but she portrayed the harsh treatment Asian immigrants faced upon entering in the U.S. in the late 1800s. Sui Sin Far‚ working as a journalist for Fly Lea‚ had exposed the extreme injustice done to Asian Americans in U.S. while she was living on the west coast of the United States. In addition‚ Sui Sin Far’s narration throughout “The
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Degree Master of Business Administration (M.B.A) To R.T.M Nagpur University‚ Nagpur For Academic Year: 2010-11 Submitted By Minal M. Awari Under the Guidance of Dr. S. W. Ghatate Submitted Through Wainganga College of Engineering & Management Near Gumgaon Railway Station‚ Dongargaon‚ Wardha Road. Nagpur Year: 2010-11 Wainganga College Of Engineering & Mnagement Near Gumgaon Railway Station‚ Dongargaon‚ Wardha Road
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Volume : 1 | Issue : 10 | October 2012 ISSN - 2250-1991 Management Research Paper A case study on Customer Relationship Management at Big Bazaar in Surat city *Deval B Patel * Assit. Professor‚ Dept. of Food Business Management‚ College of FPT& BE‚ Ananad Agricultural University‚ Anand - 388110 ABSTRACT Customer relationship management (CRM) can help organizations to manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more
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Advertising Campaign Management Project Integrated Brand Promotion https://www.nelsonbrain.com/content/oguinn73320_0538473320_02.01_chapter01.pdf Good slides and Info about Pampers ( proctor and gamble) http://www.slideshare.net/chakrabortysubhabrata/proctor-gamble-pampers Pampers Marketing Mix http://www.akimoo.com/2013/marketing-analysis-of-pampers-diapers/ http://www.womenology.com/reflexions/pamperss-expertise-attracts-mums/ Target market would be to the developed countries or countries
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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interviews were: • • • • • AEON Alliance Boots Carrefour H-E-B Home Depot • • • • • IKEA LUSH Monoprix Monsoon Accessorize Mountain Equipment Co-op • • • • Musgrave Group Tesco Wal-Mart Woolworths Australia Partners Ted Rogers School of Management‚ Ryerson University Centre for the Study of Commercial Activity‚ Ryerson University Retail Council of Canada ESADE in Spain University of Stirling Hitotsubashi University Evans & Company University of Metz Sustainable Retailing Consortium‚ National
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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THE IMPACT OF BRAND LOYALTY WITHIN THE FAST MOVING CONSUMER GOODS (FMCG) IN GHANA. CASE STUDY: KUMASI METROPOLIS BY ESHUN RICHARD ANYEMEDU KWABENA ANTWI BAAKO VERONICA EKUA ASAMOAH FRANK OWUSU SAMPSON MAVIS AMISSAH A Project Work Presented To The Department Of Business Administration In Partial Fulfillment Of The Requirements For The Award Of A Bachelor Of Business Administration (Bac helor Of Business Administration Marketing Option) JUNE‚ 2012 Page i of 8 DECLARATION We Have Read The University
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