and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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baad ho jao 3G pe busy”.Which co is promoting 3G as more pleasurable than sex ? Ans. idea Q8. Which newspaper is brought out by the co The Printers (Mysore) Ltd.? Ans. Deccan Herald. It is coming out with a Delhi edition Q9. For which innerwear brand have David Beckham‚ Cristiano ronaldo and now Rafael Nadal bared ? Ans. Armani Q10. Which oil co in India has launched India’s first self service petrol pump in Delhi recently ? Ans. Indiannoil Q11. Which four Indian cos have been included in
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this article suggest while launching a fighter brand may be beneficial‚ there are many hazards companies should take into consideration before making a decision. The article has 5 hazards regarding launching a fighter brand. 1. Cannibalize. A fighter brand might steal customers from their own premium brand sales and customers may not be able to distinguish the value differences between the two brands. 2. Failure to Bury the Competition. A fighter brand must be competitive enough to damage the competition
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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other. The fairly new‚ and steadily rising name of the Brand Ambassador is now the epitome of many product lines. GC Marketing Services states‚ “a capable Brand Ambassador should be the walking and talking embodiment of the product that they are representing‚” (Cicchetti‚ 2011). What does a Brand Ambassador do exactly? Many of us might depict one as a celebrity endorsing a product. You might recall famous athletes as sponsors of name brand shoes‚ clothes‚ cars‚ etc. You might think they are similar
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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disadvantages by the customer. Overall‚ the buying process is extremely fast-paced today. This paper aims to find out the consumer buying behaviour towards eco friendly products. INTRODUCTION Environment concern had become the most important issue for mankind in the present world. The businesses are no exception for this issue and they are responding through environment-friendly products. Throughout this paper the terms eco-friendly products‚ environment-friendly products‚ green products mean the same
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DIVYA. P. KUMAR (Roll No.MBA-RET-0801010) Research Guide: PROF. KRISHNA SHETTY Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur‚ Navi Mumbai. March 2010
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PRODUCT GROUP BRAND: FOSSIL FOSSIL BRAND Founded in 1984‚ the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally‚ with more than 400 retail locations‚ 4‚000 wholesale locations and 13‚000 employees worldwide. Alongside the Fossil Brand‚ the company is constantly developing its multi-brand portfolio.
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Paper - II Recent Advances in Finance 1. Financial Markets: Money and Capital Markets‚ Money Market Instruments‚ Recent Trends in Indian Money Markets. 2. Banking Financial Institutions and Non- Banking Financial Institutions. Recent developments in Indian Banking System. 3. Liquidity Management in Commercial funds: Theories of liquidity management; Priorities in the employment of bank funds; problems in resource allocation in India. 4. Management of Capital funds in Commercial Banks: Meaning
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