“PRESENT POSITION AND CHALLENGES OF FDI IN RETAIL BANKING.” Mrs. Priya Saxena Asst. Professor in Management ABSTRACT Retail banking in India has emerged as one of the major drivers of the overall banking industry and has witnessed enormous growth recently. India being a signatory to World Trade Organization’s General Agreement on Trade in Services had to open up the banking sector to foreign investment also. FDI stands for Foreign Direct Investment‚ a component of a country’s national
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achieved through utilising the human resources. This research paper identifies the competitive advantage concepts and models‚ competitive strategies and the main human resource practices that have a significant impact on the employee’s performance.Understanding sources of competitive advantage has become a major area of research in the field of strategic management. Therefore this research paper also develops an analytical framework for strategic management in order to initiate/formulate and implements
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determines the competitive advantages for a business. Anyone pursuing a career as a business professional must understand the importance of all information technology systems and their role in enhancing the chances of success of a business. The aim of this paper is to create an understanding about these tools with the help of an example. A company that has employed a particular business information system into its operations will be chosen and will show how it benefits from this technology. Business information
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ASSIGNMENT 10.1 – BRAND POSITIONING Tuan Duong TRUNG HIEU BRAND POSITIONING DEFINITION • • • A way to create a distinct impression in consumer’s mind Consumer’s reason to buy your brand A single and constant meaning behind “brand” in consumer’s mind It’s simply is: owning a space (a meaning behind) of the brand name in consumer’s mind that marketers utilize their resources to focus on PROTECTION QUALITY SEXUALLY ATTRACTION HEALTHY HAIR BRAND POSITIONING SETTING UP A WINNING BRAND POSITIONING
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STATEMENT OF RESEARCH PROBLEM The purpose of this study is to analyze … I intend to explore the relationship between reggae music and the Rasta movement. In particular‚ how reggae music serves as diagnostic‚ prognostic‚ and/or motivational frames through its lyrics and espouses elements of central Rastafarian themes. An understanding of the framing processes used in reggae music has important implications for …..The data for the study come from the reggae musicians themselves‚ consisting of the
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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Brand Me Chia-chun Chen Student ID: 2030309 Introduction A Chinese poem says that: The longest distance in the world is neither between life and death‚ but is that I am just behind you‚ and you are not aware of that I love you. (Amy Cheung‚” Single bed in purse”) The love poem not only can be used in the intelligence field‚ but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself. Definition of personal
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Snapple Brand Equity Analysis The brand Snapple originated in New York in 1972‚ starting as an ‘underground favourite’‚ it grew to become a nationally recognised brand‚ obtaining strong consumer mind share .Snapple created and is part of the ‘new age’ category of non- carbonated natural ready to drink beverages‚ comprised of various juice flavours and iced teas. (Snapple Group‚ 2012). Snapple remains a dominant player in the ‘new age’ beverage category despite challenges of violent competition
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Bibliography: Kotler Phillip‚ Marketing Management ‚ Tata Mcgraw Hill publishing House Ltd ‚ 2008 Kothari C R ‚ Marketing Research ‚ S Chand Publishing House‚ 2005
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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