excellent services‚ to be innovative‚ to have a valuable brand name‚ or to understand competitors / consumers through market research capabilities... etc? How and where do you find this information*? You can find this from company’s mission statement‚ advertising slogans‚ and other places (e.g.‚ company’s website‚ information for investors‚ leaflets). *This is where SWOT and Porter’s can come in (PEST is not very relevant for this assignment’s topic). Do not to re-analyse the company. You can put your
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CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production
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NIKE CASE STUDY ANALYSIS Q: What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a speed bump? 1. i2’s predictive demand application and its supply chain planner used different business rules and stored data in different formats‚ making it difficult to integrate the two applications. The i2 software needed to be so heavily customized to operate with Nike’s legacy systems that it took as much as a minute for a single entry to be recorded
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A Cultural Study and Political Ecology of Nike Partially excerpted from Petrina‚ S. (2001). The political ecology of design and technology education: An inquiry into methods. International Journal of Technology and Design Education 10‚ 207-237. When we put our comfortable shoes on in the morning and take a step‚ our steps are always already scripted within powerful cultural processes. Shoes‚ no more so than the apparel covering our bodies‚ happen to provide particularly robust examples of how
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Problem How can Nike continue to increase their sales and profitability‚ not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. There are huge opportunities for Nike to grow across multiple dimensions in terms of international expansion. Nike should take advantage
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IntroductionNike Corporation was incorporated in 1968. In their thirty-four year history‚ Nike has primarily been in the business of designing‚ developing‚ and marketing athletic footwear‚ attire‚ equipment and accessories‚ а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry‚ the company has a strong brand image‚ and they are effectively
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Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able
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and contrasting is both Nike and Adidas sportswear companies. Whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing and advertising‚ price and product. Nike and Adidas are the most popular sporting attires out in the clothing and equipment market. Nike and Adidas offer people
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Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age‚ race‚ family income‚ and education level‚ among others.Besides‚ it was observed that the majority of the respondents consist of professional from various fields like engineers‚ software professionals‚ working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying
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Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports‚ the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980‚ Nike had become the number-one athletic
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