Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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The keys to the company’s future value and growth are profitability (ROE) and the reinvestment of retained earnings. Retained earnings are determined by dividend payout. The spreadsheet sets ROE at 15% for the five years from 2006 to 2010. If Reeby Sports will lose its competitive edge by 2011‚ then it cannot continue earning more than its 10% cost of capital. Therefore ROE is reduced to 10% starting in 2011. The payout ratio is set at .30 from 2006 onwards. Notice that the long-term growth rate
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Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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What is the weighted average cost of capital (WACC) for Marriott Corporation? WACC = (1 - τ)rD(D/V) + rE(E/V) D = market value of debt E = market value of equity V = value of the firm = D + E rD = pretax cost of debt rE = after tax cost of debt τ = tax rate = 175.9/398.9 = 44% Cost of Equity Target debt ratio is 60%; actual is 41% [Exhibit 1] βs = 1.11 βu = βs / (1 + (1 – τ) D/E) = 1.11/(1 + (1 – .44) (.41)) = 0.80 Using the target debt ratio of 60%: βTs = βu (1 + (1 – τ) D/E)
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Solution to the Case Study: “Levi Strauss’s Goes Global” Book: Organizational Theory‚ Design‚ and Change Fifth Edition Page 235 Gareth R. Jones Discussion Question 1 and 2 1. How does Levi Strauss take advantage of the global environment? 2. What structure does Levi Strauss use to implement its strategy? This case demonstrates how a company can pursue a transnational strategy and which organizational structure supports this strategy. “Levi Strauss”‚ the company under discussion
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Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
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1. Case Name‚ Citation‚ and Court Internet Solutions Corp. v. Marshall LEXIS 2826I (2008) The District Court for the Middle District of Florida 2. Key Facts A. Internet Solutions Corp. (ISC)‚ which operates employment recruiting and Internet advertising websites‚ has its principal place of business in Florida. B. Tabatha Marshall‚ a resident of the State of Washington‚ was sued by ISC for making false and defamatory statements on her website. C. Marshall filed a motion to dismiss asserting
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Analysis of Kevin Wilson’s “Worst-Case Scenario” and “Blowing Up on the Spot” Everyone has a sense of longing in life‚ but there are some people who can never see the good in it. The book‚ Tunneling to the Center of the Earth‚ written by Kevin Wilson‚ has two short stories that show the best example of this: “Worst-Case Scenario” and “Blowing Up on the Spot.” These first-person stories tell us of two men who are always waiting for the worst thing to happen. In “Worst-Case Scenario‚” the narrator tells
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knows the rules of the game Free Press Vs. Fair Trial‚ Part I (1st Amendment) (6th Amendment) Prejudicial Crime Reporting – Is there such a thing? The “CSI” effect John Marshall‚ U.S. V. Burr (1807) Irvin V. Dowd (1961) Murphy V. Florida (1975) Traditional Judicial Remedies To balance 1st & 6th amend. * US v. Burr (1807) Impartial juror was “one free from the dominant influence of knowledge acquired outside of the courtroom‚ free from strong and deep impressions
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