agreement. 4) Zero in on the ice wine consumers by meeting the demand. Exploit the Inniskillin brand in the Canadian premium wine market in order to gain market share. 5) Develop a new product internationally through a partnership with a winery or vineyard by leveraging Vincor’s strong management team‚ international award status and proven sales force to sustain Vincor’s growth pattern. Expanding internationally through the acquisition of a company with strong branding would prove the
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Stratus Winery BUSI 2208 H Introduction to Marketing Winter 2010 Assignment 2: Individual Case Study Professor Diane Isabelle Thursday‚ March 4 2010 Table of Contents I. Executive Summary 3 II. Problem Statement 3 III. Situation Analysis External Analysis 3 Internal Analysis 5 IV. Segmentation Analysis 6 V. Strategic Alternative Alternative 1: Golf with Stratus 9 Alternative 2: Learn with Stratus 9 Alternative
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Chile and Argentina. In the past years‚ Demand increased for premium wines‚ while consumption of inexpensive‚ lower quality wine had fallen. As a result of changes in consumption patterns‚ Europe had created a great deal of excess capacity‚ while wineries of the new world (South America) continued to increase vineyard acreage in response to strong demand for high quality wines. The size of the global wine industry was estimated by 155 billion dollars (approximately)‚ where Europe and South America
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countries like the US‚ Australia‚ Chile and South Africa. In Europe there is a big competition between small private family wineries while there are in the “New World” only a few large companies that have a big market share. To give you an example of this Australia have four firms that at the moment have around 75 % of the market while in France there are around 230 000 wineries. The power of buyers seems to be higher in Europe compared to the “New World”‚ in Europe the consumers have a more sophisticated
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In 1850 a “vinedresser” from Germany‚ Andrew Reisinger‚ planted the first vineyard and introduces pruning & training. In the year 1860 Hammondsport & Pleasant Valley Wine Company‚ first bonded winery was created. This later changed to the Great Western Winery. Five years later in 1865 the second winery for the Finger Lakes was started‚ Urbana Wine Co.‚ but history was created because Hammondsport & Pleasant Valley Wine Co. bottled the first sparkling wines from the area‚ Great Western Champagne
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References: Blue Ridge Outdoors. 2009. http://www.blueridgeoutdoors.com/index.php/about/circulation/ (accessed April 3‚ 2009). http://www.southernillinois.biz/downloads/wineryworkbook.pdf (accessed February 7‚ 2009). Fickle‚ Lee Ann A. and et. al. "Small Winery Investment and Operating Costs (EB 1996)." Washington State University Extension wsu.edu/AgbusResearch/docs/wine_grapes/eb1996_05.pdf (accessed February 7‚ 2009). Goodhue‚ Rachael‚ Richard Green‚ Dale Heien‚ and Philip Martin. "California Wine Industry
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up the money flow. Even until now‚ Malincho could keep the price low while keep the quality up. 3. Kalin’s belief and courage. With no savings and precious little knowledge of the import business‚ Kalin was brave enough to refuse his Bulgarian winery contact when it is not beneficial for him. He then worked hard to raise the capital – with some help from his friends‚ and stopped working at the restaurant. Even though the first container was a disappointment‚ he never gave up in overcoming any
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order. An order is shipped immediately and a confirmation sent by email. Behind the scenes‚ the system also allows the stock managers of the WineShop to add new shipments of wines to the database. The web site manager can also add new wines‚ wineries‚ winery regions‚ and other information to the WineShop. Limited reporting features are available. Functional and systems requirements: The online WineShop is primarily aimed as an e-commerce site to sell wine. The system doesn’t manage accounting
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Brazil Analysis and Business Venture Team B MGT/448 February 18‚ 2013 The Brazilian Wine Industry The wine industry is a very competitive market that relies heavily on brand lineage‚ country and region the grapes used to make the wine originated from‚ or the uniqueness of the wine. In comparison to the major wine producing countries such as France‚ United States‚ and Italy; Brazil is relatively new to the international wine industry. The country of Brazil has been producing wine for hundreds
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due to increased rivalry and a changing and increasingly challenging market‚ Bonny Doon must determine how it will grow its market share. Industry Analysis The wine making industry in California is fragmented‚ composing of 847 brick and mortar wineries. Approximately 88% of their production is sold domestically in the United States‚ which demonstrates the high level of demand for Californian wine in the U.S. Furthermore‚ demand for Californian wine outside of the U.S has risen “rapidly‚” due
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