University of Economics Ho Chi Minh City Faculty of Commerce – Tourism – Marketing Class Foreign Trade 1 – Cohort 34 Graduation Thesis “Online Advertising – Effective Cost Saving Solution For CB Richard Ellis (Vietnam) Co.‚ Ltd.” Lecturer: Mrs. Ta Thi My Linh‚ PhD. Reporter: Le Thi Hieu * COMMENT OF THE COMPANY * PREFACE In recent years‚ real estate market has experienced ups and downs
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Title – A case study of the virtual money in MMOG: the impact of Cncard on Chinese EPS & online game industry Purpose –This paper examines Junnet.net’s strategy of introducing a common used prepaid card – Cncard. It will demonstrate the impact of Cncard on the Chinese electronic payment system and online game industry. Design/Methodology/Approach – The paper takes the form of a case study. Findings – To do online business in China‚ firms need to consider the payment problem because current e-payment
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The societal impact of Online Games on Generation Y. Introduction Literature Review Specific Topic Hypothesis Research Purpose Bibliography (A) INTRODUCTION Online games have been around for many 10 years and have continued to thrive amidst the various financial crises. With a revenue of an estimated ’USD65 billion ’ (Financial Express‚ 2011)‚ the games industry has beaten both the movie and music industry combined. The games industry is making such a strong
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Investigation of online service quality of HSBC‚ with regard to customer satisfaction Case study based on HSBC Bank (UK) BY Nishar chozhivalappil 1092227422616 Dissertation submitted in fulfillment of the requirements for the degree in master of business administration at University of wales Student Name : Date : ------------------------------------------------- ABSTRACT The theoretical methodology adopted in this research study has been developed according to an existing methodology
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Fighting the online video game wars in China 1. Introduce case: Definitions 2. Information about China: Country profile: China has a tremendous market for video games. With close to 40 million gamers‚ China was commanding $1 billion in revenue in 2007. Putting these numbers into perspective: 40 million gamers equals the total population of Switzerland‚ Israel‚ Austria‚ Honduras and Bulgaria combined. Today‚ China‘s gaming public‚ meaning people that play on a regular basis‚ exceeds the population
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Why has Ebay succeeded as an online auction marketplace while so many others have failed? eBay was one of the first online marketplaces on the world-wide web. It was created as an online auction website‚ but it has now became the largest online marketplace that exists. eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible price while sellers make
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Online Multiplayer Video Games Create Greater Negative Consequences‚ Elicit Greater Enjoyment than Traditional Ones ScienceDaily (Oct. 22‚ 2007) — Online video games with thousands of simultaneous players‚ such as “World of Warcraft‚” have become hugely popular in the last two decades and are now a multibillion dollar industry with tremendous financial success. Joshua Smyth‚ associate professor of psychology in The College of Arts and Sciences at Syracuse University‚ recently conducted a randomized
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St. Francis School Sta. Ana Manila High School Department WHY DO STUDENTS PREFER PLAYING ONLINE GAMES RATHER THAN STUDYING ? SUBMITTED BY: SOFIA ALYANNA B. ORTEGA 4TH YR. ST. LAWRENCE OF BRINDISI SUBMITTED TO: MS. MARIBEL J. ROQUE In the modern age‚ computers have become a part of a student’s life. Almost all the things around us were made by computers with the aid of modern machines. From the edited books‚ design‚ special effects in movies‚ and television etc.‚ were
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eBay: “The world’s largest online marketplace”- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay‚ Inc. is the largest and most popular marketplace on the Internet‚ allowing members to buy and sell almost anything. Launched in 1995‚ about 147 million people now use eBay. An estimated 430‚000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service‚ called PayPal‚ enables transactions nearly anywhere in the world. eBay proclaims “trust” between
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Consumer Behavioral Segmentation and Strategic Positioning for Online Auctions. Abstract E-Bay is one of the most widely used and consumer adapted means of selling a product in todays e-business market. It requires a unique marketing approach to effectively segment‚ target and position potential customers. Competition between sellers can be fierce and without precise understanding of buyer behavior‚ pinpointing what creates value can be daunting. This paper will address the basic concepts
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