Case Study Report COMPANY INFORMATION Fresh Direct‚ www.freshdirect.com‚ Long Island City‚ New York‚ Online Grocer BACKGROUND STORY Fresh Direct offers a 100% satisfaction guarantee to their customers. They take pride in delivering foods from the farm to the table in a quick‚ precise and quality manner. Fresh Direct was started in 2001 by Joseph Fedele and Jason Ackerman in the New York area. The company set very high quality standards and staffed their 300‚000-square-foot production facility
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Case Study Report COMPANY NAME/WEBSITE/INDUSTRY FreshDirect‚ https://www.freshdirect.com‚ FreshDirect an online grocer that delivers to residences and offices in New York City metropolitan area. Also offering next day delivery to most of Manhattan and parts of Brooklyn‚ Queens‚ The Bronx‚ Staten Island‚ Nassau County‚ Westchester County‚ Fairfield County‚ Hoboken‚ Jersey City‚ New Jersey‚ and Philadelphia. BACKGROUND/HISTORY FreshDirect was launched in July 2001. Cofounder and former chief
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Running head: FRESH DIRECT CASE STUDY Fresh Direct Case Study School COMPANY NAME/WEBSITE/INDUSTRY Company Name: FreshDirect Website Address: http://www.freshdirect.com Industry: Online Grocery BACKGROUND/HISTORY FreshDirect is an online grocery launched in 2001 that offers shopping and delivery services to around 300 zip codes in the tri state area of New York (www.freshdirect.com). The current CEO of FreshDirect is Mr. Jason Ackerman‚ who is also a cofounder of
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Case Summary FreshDirect is the largest online grocery firm in the New York market‚ and one of the largest in the country. With more than 250‚000 customers ordering over 8‚500 products every day‚ the company faced severe logistics and management decision making issues. To solve these issues‚ FreshDirect adopted a comprehensive enterprise data base system from SAP which utilized a number of business intelligence applications to track orders and customers. SAP AG is a German multinational software corporation
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Strategy and Operations: FreshDirect * Visit freshdirect.com and type 10012 for zip-code. * What is FreshDirect’s business concept/strategy? Value proposition to customers? * How well have earlier online grocery stores performed? * Is FreshDirect successful? * If so‚ what are the reasons for its success? * “…Webvan’s founders erroneously thought… a competitive advantage simply by being Internet based. * From experience‚ Mr. Ackerman can say the Web itself confers no
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I. STATEMENT OF THE PROBLEM • What must Fresh Fields do to take on the challenges that may come? II. OBJECTIVES • To identify the factors that led to the success of Fresh Fields • To provide an analysis on the positive and negative factors affecting Fresh Fields in the business environment • To recommend ways and means that can help sustain growth of Fresh Fields III. AREAS OF CONSIDERATION A. Fresh Fields • It’s been described as an old-fashioned neighborhood grocery store
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Fresh Direct Sheila Simmons MGT400 Manager People for Performance Argosy University Online February 13‚ 2013 Direct food is an online order taker for the delivery of fresh goods to their customers. They promise to provide delivery to their customers at next day. They are operating in more than 48 states in U.S.A. in New York‚ they came with the saying "the new way to shop for food." as they are providing online business‚ they do not have to pay for the rent for the land. The quality
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Case Analysis of Sephora Direct MAR 6815 December 4‚ 2013 Problem Statement The main issue with Sephora Direct is that Julie Bornstein‚ Senior Vice President of Sephora Direct‚ wants to double the budget for social media‚ video‚ and mobile in 2011. For the funding to be doubled‚ Bornstein must first convince David Suliteanu‚ President and CEO of Sephora USA. To convince Suliteanu‚ Bornstein’s team must identify what the company could gain from “winning” in the social
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NAME: Fresh Direct WEBSITE: www.freshdirect.com INDUSTRY Fresh Direct is in the online grocery store industry. BACKGROUND/HISTORY Fresh Direct is an online grocer that delivers to residences and offices in the New York City metropolitan area. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan‚ Queens‚ Brooklyn‚ Nassau County‚ Riverdale‚ Westchester‚ select areas of Staten Island‚ New Jersey‚ and parts of Connecticut. Fresh Direct also offers
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Provide brief justifications for each……………….…...13 Bibliography……………………………………………………………………………….16 Appendix1…………………………………………………………………………………17 Question1. The article Colgate Max Fresh: Global Brand Roll-Out presented a case of Colgate-Palmolive Company and the process of taking a new product‚ Colgate Max Fresh‚ global. Colgate-Palmolive symbolizes the personal hygiene industry in the U.S.‚ and as an international corporation has established itself as a leading household name in many foreign
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