Martin A perspective on regional and global strategies of multinational enterprises‚ A.Rugman and A.Verbeke; Regional strategies for global leadership‚ Pankaj Ghemawat The importance of globalization and crucial role of MNEs are amplified in first article. However‚ not all MNEs worldwide are considered to be global but rather regional or semi-globalized. Also‚ the article talks about the concept of triad power as power of market penetration and exploitation as well as avoiding blind spots (unpredictable
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CASE ANALYSIS: WENDY’S Submitted by: Cabantugan‚ lisl camille e. Manalo‚ Christopher Lawrence Pangilinan‚ jamabelle Hm203 The Problem and Background Wendy’s (Formerly branded as Wendy’s Old Fashioned Hamburgers before late 2012) is an international fast food chain restaurant founded by Dave Thomas on November 15‚ 1969‚ in Columbus‚ Ohio‚ United States. The company decided to move its headquarters to Dublin‚ Ohio‚ on January 29‚ 2006. It has been owned by Triarc (now
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Deontological Ethical Analysis of Direct-to-Consumer Pharmaceutical Marketing In Deontological ethics‚ morality of an action is based upon the particular action’s adherence to moral laws independent of their consequences (DeGeorge 62). Direct-to-consumer marketing of pharmaceuticals has had heated debate with logical arguments from those for‚ and for those against allowing such practices to exist. I do not believe the marketing of the prescription medication to be solely unethical but more
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Chapter 1 4. Discuss examples of recent macro political risk events and the effect they have or might have on a foreign subsidiary. What are micro political risk events? Give some examples and explain how they affect international business. 5. What means can managers use to assess political risk? What do you think is there lative effectiveness of these different methods? At the time you are reading this‚what countries or areas do you feel have political risk sufficient to discourage you from doing
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FDI COCA-COLA Australia-based Coca-Cola Amatil Indonesia (CCAI)‚ the producer and distributor of the Coca-Cola brand for the Asia-Pacific region‚ plans to invest up to US$500 million over three to four years to maintain its business growth in the country‚ a senior executive says. CCAI finance director Stuart Comino said on Tuesday that the company would allocate 25 percent of total new investment on cooler units throughout the market‚ while the remaining 75 percent would be for manufacturing
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Being the eldest child of three‚ Gertrudis was foreshadowed to be rebellious towards her family traditions. After many years of being oppressed by Mama Elena’s traditions‚ Gertrudis’ first lust for progress became evident when she had a reaction to her sister Tita’s quail in a “magic” rose petal sauce. This reaction causes her to have “such strong emotions in her that she runs off with a solider in the revolutionary army and thus away from her mother’s oppression”. (Napierkowski 193). Gertrudis never
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Salt Water or Fresh Water‚ Which Would You Prefer? Many people wonder‚ what big differences are between salt water and fresh water? Is it just water with salt versus water without salt? Those are some common questions people have. Most people ask about the differences‚ but they forget about the similarities of salt water and fresh water‚ as well. Did you know that Salt water and fresh water have very different plant and animal life? There are also a few complex fish that can live in both
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Fresh Foods vs. Canned Foods As children we often have no say in what we choose to eat. We were always taught to eat the food that was given to us on our plates. It’s not until we reach adulthood that we make conscious decisions on what we choose to consume. As adults we seem to indulge in the foods that make us happy‚ as well as the foods that will take the least amount of time out of our day to day schedule. Eating is an activity that we as humans do at least two times a day. We live in a world
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Suggested Assignment Questions Industrie Pininfarina - What are the advantages and disadvantages of being a niche manufacturer? How has the competitive environment of niche auto manufacturers been changing over the past few years? What factors are affecting the competitiveness of niche manufacturers such as Pininfarina compared to the volume manufacturers? - As Renato Bertrandi‚ what do you see as the most significant challenges facing Pininfarina over the next five years? What are Pininfarina’s
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“The Smell of Fresh Paint” would not have been as effective if the narrator were not at the center of events. The narrator wrote a first person account describing her experiences during an attack in Iraq. If the passage was written in a different point of view‚ the reader would hear more about the author’s surroundings than the author’s thoughts. The thoughts of the author is what drives the story forward‚ without them the story will not be as effective. The entire passage was a first person account
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