案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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What are the management‚ organization‚ and technology factors that have contributed to the success of both Wal-Mart and Amazon? First of all‚ convenience and ease of use of both companies’ services made them successful. Regarding Amazon‚ large selection is the most essential point. Publisher relations‚ wholesale relations‚ and unlimited virtual shelf space is crucial. Supportive factors that contributed to Amazon’s success; • High Performance Service ‚ great customer service‚ superior service
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Fresh Water Cooling System Introduction Although there is an abundance of free sea water available‚ marine diesel engines do not use it directly to keep the hottest parts of the engine cool. This is because of the corrosion which would be caused in the cooling water spaces‚ and the salts which would be deposited on the cooling surfaces interfering with the heat flow. Instead‚ the water circulated around the engine is fresh water which is then itself cooled using sea water. This fresh water is
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Competitive Analysis The main competitor for Meet Fresh Outlets in Penang is Blackball outlets; Meet Fresh has 2 outlets in Penang while Blackball has 8 outlets‚ which are in Pulau Tikus‚ 1st Avenue Mall. Queensbay Mall‚ D’Piazza Mall‚ Farlim‚ Sunway Carnival Mall‚ Bukit Mertajam and Gurney Plaza respectively. Blackball has gained popularity among its competitors because of its‚ higher number of outlets in Penang. Blackball has placed itself as a reputable brand. The history of Blackball begins
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Salt Water or Fresh Water‚ Which Would You Prefer? Many people wonder‚ what big differences are between salt water and fresh water? Is it just water with salt versus water without salt? Those are some common questions people have. Most people ask about the differences‚ but they forget about the similarities of salt water and fresh water‚ as well. Did you know that Salt water and fresh water have very different plant and animal life? There are also a few complex fish that can live in both
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Smartmart Schulich school of business | Making Strategic Decision for SmartMart | A Reflection on Ethics-LX Simulation Exercise | | Binoy Das (211137007) | Winter-2011‚ Section-F | This document is my personal reflection on the business simulation on ethics-lx‚ where I had to take three strategic decision choices for specialty grocery retailer – SmartMart‚ with an aim to retain their market leadership position as retail supplier of sustainable food products‚ while at the same time being true to their
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1. Name the three sectors of the supply chain. On what occasions could certain sections of the primary sector operate as retailers? The supply chain consists of three sectors: o Primary sector(provides raw materials) o Secondary sector(using raw materials for the manufacturing or construction of products) o Tertiary sector-service sector-(provides service for the customer) Normally we expect tertiary sector to work as retails but there could be exceptions sometimes
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Background and Central Problem Myspace.com is a SNS (social networking service) website which was founded in 2003. It was once the most visited social networking site in the world‚ and in June 2006 surpassed Google as the most visited website in the United States. It has been operating well with all its good features of music‚ games‚ videos and pop culture until early in 2008‚ when it was overtaken by Facebook in the number of unique worldwide visitors‚ and was surpassed in the number of unique
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Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on
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Has there ever been a time in your life that you have felt like a minority? Growing up I remember watching the Fresh Prince of Bel-Air. I couldn’t wait to get off the bus‚ throw my backpack down‚ grab a snack‚ and turn on the television. I grew up in a white‚ middle class‚ family. I watched shows like Full House‚ Family Matters‚ A Different World‚ The Cosby Show‚ and Fresh Prince of Bel-Air. It never dawned on me that the families I grew up watching were any different than myself. This could be because
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