Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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Blue Ocean Strategy Paper A Descriptions of Blue Ocean Strategy and it’s Importance Blue ocean is a slang term that comes from the book "The Blue Ocean Strategy‚" by W. Chan Kim and Renee Mauborgne. Blue ocean describes the opportunities of vast‚ untapped market spaces that can be developed by expanding market boundaries or launching new industries. In any established market‚ many businesses are in constant battle with each other for sales and customers. This is compared by a blue
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order to survival and develop. If Red Ocean is the term used to call the traditional market‚ Blue Ocean is a new term which implies the market spaces that companies need to exploit to become a winner in the market. What are the differences between Red Ocean and Blue Ocean which the firms need to know to have a lucid choice? In this essay‚ the first part will provide an overview of Blue Ocean strategy. How to create a Blue Ocean and what a cornerstone of Blue Ocean strategy is are the important things
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cost leadership. The authors of the book Blue Ocean Strategy argue‚ however‚ that intensive competition will only lead to bloody red oceans in which companies find themselves fighting over an ever-shrinking profit pool. Blue Ocean Strategy‚ on the other hand‚ is a very practical book that dares to deviate from this path by challenging and motivating companies to swim away from the bloody red oceans‚ where competition is fierce‚ by creating blue oceans of uncontested market space‚ where competition
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Why has access to water been such an important? There is a lot of reason why‚ I will give you a few. Water was needed to feed the people farm life‚ water was important to keep one alive‚ and the most important‚ is water is used to grow plants and other material. How did ancient societies address the problems associated with harnessing these powerful resources? There were a lot of different ways to address the problems. Some use rules‚ maps‚ there were disputes‚ fights‚ and agreements were made
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BLUE OCEAN STRATEGY Ryan Rosenbaum Donald Gregory Businesses are always striving to be the better contenders than their competitors. Different theories have been thrown out to see which the best one would be. The Blue Ocean Strategy theory says that companies would be better looking for ways in which they compete against themselves and that is all. W. Chan Kim and Renee Mauborgne wrote a book called “Blue Ocean Strategy”. There is a term called Red Ocean which consists of businesses
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Water is a very important part of our lives. We use it for nearly everything – drinking‚ food preparation‚ laundry‚ dishes‚ hygiene‚ etc. We swim in it‚ boat in it‚ and play in it. In fact‚ 70% of our world is covered in water. However‚ 97% of that water is saltwater and we are unable to drink it‚ leaving only three percent of the planet’s water drinkable. But two percent of the world’s freshwater is frozen in glaciers and ice caps. Only one percent of this freshwater can be used and consumed. Therefore
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Blue ocean strategy 1. Brief introduction 2. Quotes and examples 3. Personal opinion and critics 1. Introduction This book is an introduction to blue ocean strategy. Strategy management is here divided in the two; the red and the blue strategy. First let’s talk about the red ocean‚ red for blood‚ where companies can be compared to sharks eating each other by competing on existing markets with unoriginal strategies especially by competing on price and try to get a bigger market share
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Screened and Confirmed Viable: Water desalination is the removal of salts and dissolved solids from saline water (brackish or seawater)‚ also known as Desalting or Desalinization. In addition to the removal of minerals‚ the process removes most biological or organic chemical compounds. Desalination systems have been used to supply potable water for coastal communities and urban centers in more than 40 countries. Desalination plants operate in almost all of the world’s oceans and seas. Desalination is
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Essay’s topic: Water scarcity is one of the key environmental issue of our time. Identify some major causes of water scarcity and describe two solutions. Water plays an important role in developing and maintaining healthy ecosystems. However‚ water scarcity is an increasing and widespread phenomenon in many countries in the world. Water scarcity refers to either the lack of enough water or lack of access to safe water. The shortage of water is turning out to be more pressing than prediction. This
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