KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY UNIVERSITY OF DHAKA A report submitted to the Faculty of Business Studies in partial fulfillment of the requirements of the final term examination in Principle of Management‚ Summer-2013. Submitted To: Prof. Dr. Shahid Uddin Ahmed Course Instructor EM 502 (S-B) Principle of Management Submitted By: Group B Sahin Sultana‚ Roll-66 Kanis Fatima‚ Roll-76 Nowshin Ahmed‚ Roll-63 Tabassum Mohsin Chowdhury
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Personal statement I love fried chicken. I really do. Fried chicken with a side of mac and cheese‚ biscuits‚ coleslaw‚ and mash potatoes with gravy puts me in a highly euphoric state. “Chicken Fried” by the Zac Brown Band is also my favorite song. This is a classic country tune and I love country music. I never used to be a fan‚ but now it is rooted at the center of my life. Country music has made me do things I’ve never done before. It’s gotten me through good times and also through bad times.
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Kentucky Fried Chicken and Global Fast-Food Industry Executive Summary This case study will show a brief history of KFC (Kentucky Fried Chicken) and how it became successful. It includes a brief history of how it ended on the road and now known as one of the most famous fast-food chain around the world. Its SWOT Analysis (strengths‚ weaknesses‚ opportunities and threats) will show how they became famous and the things that they need to improve for their weaknesses and the opportunities that they
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Short Term ’’ New product introductions are slow. ’’ Market research inefficiency. Eg. Germans were not accustomed to buying takeout or ordering over the counter. McDonalds performed better in this aspect. ’’ Crispy strips and chicken sandwiches cannibalized the fried chicken sales. 2.2 Long Term ’’ Differences between the PepsiCo and KFC corporate strategy and culture. ’’ PepsiCo/KFC poor relationship with franchisees. ’’ Increased competition from direct and indirect competitors. ’’ Reduction
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the Franchises in malls and other busy areas of Metro Manila‚ Luzon‚ Visayas & Mindanao. This company has received several awards since then. Franchising: Is a network of interdependent business relationships that allow a number of people to share: * A Brand Identification * A Successful method of doing business * A Proven marketing and distribution system The Food Cart Franchise is given for as Low as Php21‚ 888.00 ‚ all in ready to operate‚ no hidden charge‚ no royalty and renewal fees to
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Kentucky Fried Chicken and the Global Fast-Food Industry Case Analysis 1.0 Source Problem The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market‚ KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate‚ oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted
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be focused on any‚ or all‚ or any combination of four major topics: Illustrate how mergers‚ acquisitions‚ spin-offs‚ as well as divestments‚ have affected the shape of the U.S. and global fast-food industry. Illustrate the highly competitive business environment in which members of the global fast-food industry operate. Illustrate how important an international presence is to KFC a company that derives more than 50% of its revenues from international markets. Illustrate strategies selected
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Mara Bangi 43650 Bandar Baru Bangi Selangor 1 March 2009 Madam‚ Submission of Business Plan According to the above mater‚ we are the students from the course of Diploma in Business Management ( AB101) in Kolej Poly-Tech Mara Bangi was submitting our Business Plan. This report is a compulsory assignment for subject entrepreneurship (PPN 254). 2. For your information‚ we choose this type of business because it has a potential and bright prospect in nowadays and in future. We also have analyzed
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1891 Ribersol Blvd. Boerne‚ Michigan 43120 Staff at BusinessandMarketingPlans.com This business plan secured $350‚000 to help launch the first and "finest" sports bar in one of the fastest-growing areas in an upscale community. "Wow!" is one of the defining statements made by the banker who reviewed the well-researched‚ detailed plan‚ presented by a veteran restaurateur and a former law enforcement officer. EXECUTIVE SUMMARY Market Analysis The Stone Oak Sports Bar & Grille will provide quality
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BOKUCHOI RAMEN 5 year Business Plan Chung Moon (813) 454-4240 TABLE OF CONTENTS PLAN SUMMARY 3 COMPANY AND INDUSTRY 3 COMPANY 3 Mission Statement 4 Vision Statement 4 INDUSTRY 4 Competition 5 Trends 6 THE PRODUCT 6 Research and Development 7 Future Developments 7 MARKET ANALYSIS 7 Target Market 8 Demographics 9 MARKETING STRATEGY 9 Pricing 10 OPERATIONS 10 Floor Plan 10 Production Process 11 Labor 12 MANAGEMENT
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